Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Adelphic today announced an enhancement to programmatic audio inventory. Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP. Adelphic has audio via the integration with Rubicon Project, where advertisers and brands can buy
Castbox is the most downloaded podcast app in the United States. Last year, Castbox app had close to 3 million new installs, a growth of 217 percent from 2017. According to Sensor Tower data, in second was Stitcher, with more than 1 million downloads. The next most downloaded podcast app
DoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads were running through ads.txt resellers. How does the new bot network work? The bot first visits a publisher site and scrapes the site’s content. The bot then
Bundeskartellamt, Germany's national competition regulator, this week announced that is imposing Facebook with restrictions in the processing of user data. Bundeskartellamt says Facebook-owned services like WhatsApp and Instagram can continue to collect data. However, assigning the data to Facebook user accounts will only be possible subject to
IAB this month announced that is looking for speakers to the IAB Europe’s Flagship Conference. Interact 2019 will happen on 4-5 June in Warsaw, Poland, and is one of Europe’s most important digital marketing conferences. Interact will have the leitmotif Growing Change and interested speakers are now
Google in the last months renamed the Deal Troubleshooter on Line Items to Troubleshooter in DV360. Last month, Troubleshooter was introduced in all Line Items. Troubleshooter now works on private auctions, guaranteed deals, preferred deals, and open auction line items. Before Deal Troubleshooter was only working with private auctions and
Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought
Google last month launched the Guaranteed Packages in DV360. Guaranteed Packages are open exchange deals, with a guaranteed CPM, that automate the sourcing and matching of inventory in DV360. Only inventory from the Google Ad Manager is available. Advertisers requesting a Guaranteed Packages can choose certain publishers, audiences, and campaign
SpotX this week has integrated The Trade Desk’s unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital advertising ecosystem to increase the addressable audience pool. Adoption of the free unified ID solution allows all parties across the supply chain
Google this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but since last month was integrated directly as main exchange. Advertisers can activate Unruly, and Waze, on partner settings. Since last month, users with read & write
Teads this week announced the acquisition of Buzzeff, an online advertising specialist in the MENA region. Teads says this is one of the first such acquisitions to take place in the advertising technology industry in recent years, specifically in this region, signifying the importance of the MENA region in this
Spotify yesterday announced that it has entered into definitive agreements to acquire Gimlet and Anchor. The terms of the transactions were not disclosed. With these 2 acquisitions, Spotify says is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to
