Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced that Google Analytics audiences will become available this month on Salesforce Marketing Cloud. The audience push from Analytics into Salesforce enables advertisers to deliver communications on these audiences via email, phone, push notifications and SMS. Google Analytics has 250 site engagement dimensions and metrics, and those
What is DNS? DNS means Domain Name System and is a decentralized naming system for computers, services, or other resources connected to the Internet or a private network. DNS translates domain names to the numerical IP addresses needed for locating and identifying computer devices. DNS exists since 1985 and is
Outbrain this week announced changes to its leadership team based in the UK office. Stephanie Himoff was promoted as Vice President of Global Publishers, James Milne was promoted as Managing Director of Northern Europe, Faye Liddle-Moore was promoted as Commercial Director for Northern Europe, and Richard Chambers, now with
Pubmatic last month promoted John Sabella as its new Chief Technology Officer (CTO). Sabella has been with PubMatic since 2017 as Vice President Of Engineering. Sabella previously worked as CTO at Vungle, where he was responsible for technology vision and development. While at Vungle, Sabella created and executed a vision
Pubmatic last month announced that is increasing its global headcount by over 20 percent in 2019. Pubmatic says is having significant growth in mobile app and video monetization. Direct publisher partnerships more than doubled year-over-year in 2018. “As buyers are increasingly seeking the engagement and interaction inherent in
Google this week announced the extension of sales lift measurement on YouTube to Nielsen Catalina Solutions (NCS). Google says that CPG advertisers in the United States can now use Nielsen Catalina Solutions to help them measure, in aggregate, how effective their YouTube campaigns are at moving products off the shelves.
AdSecure this week announced the launch of a new detection option: Suspicious TLD (Top-level domain). The detection will look at Suspicious TLDs – top-level domains less familiar to everyday internet users, that AdSecure says are "frequently weaponized by online scam-artists and threat actors for profit." AdSecure’
TripleLift last week has integrated The Trade Desk’s unified ID into their supply stack, TTD announced. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to use The Trade Desk’s cookie footprint to increase their own cookie
Since this month, Google Ads is not "Execution Only" anymore for select advertisers. Google last month sent an email saying that will introduce modifications behind scenes. This is an auto-opt-in. Advertisers can do opt-out on the email link. The email says "Google experts are
Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords. Quora offers two types of keyword matching: broad match and phrase match at the ad set level. According to Quora, broad match is
Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the
Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape. “Telaria is working closely with us as we embark on monetizing our OTT scale. We
