Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords. Quora offers two types of keyword matching: broad match and phrase match at the ad set level. According to Quora, broad match is
Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the
Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape. “Telaria is working closely with us as we embark on monetizing our OTT scale. We
Adsquare this month introduced lookalike audiences. Adsquare says the lookalike audiences help advertisers to get the most out of their mobile campaigns, increasing the chance of finding new customers, to reach the ideal ones that match their target group best. With adsquare lookalike audiences marketers extend the reach of their
Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.
DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto
Uber beat the food delivery app competitors in 2018, when it comes to the number of downloads. According to app download estimates from Sensor Tower, Uber Eats was the food delivery app most downloaded in 2018 worldwide, but also in the US.
Adsmovil last week announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their DSPs. Adsmovil has a direct relationship with more than 1,200 Latin American, Spain and US Hispanic publishers. The audience
AdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection chain. According to AdSecure, the risk of attacks via native ads increases when factoring in the use of programmatic campaigns into the mix. The loss of
DoubleVerify last week announced that it has been certified for Facebook’s Brand Safety capability within the Facebook Marketing Partners (FMP) program. DoubleVerify says the certification will expand and deepen DV’s brand safety protection across Facebook’s in-stream video inventory, Instant Articles and Audience Network. DV clients now
Sensor Tower last week announced that TikTok, the short-form video social networking app Beijing’s Bytedance, was the first most installed app on iOS during the year 2018. This is based on Sensor Tower’s Store Intelligence estimates: TikTok added 75 million new users worldwide across the App Store
OpenX today announced it will become the first major exchange to move all on-premises workloads fully into the cloud and become truly serverless. OpenX has chosen Google Cloud Platform (GCP) in a five-year technology collaboration that started last year. OpenX expects to complete the deployment to Google Cloud
