Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Facebook last week announced a new partnership with the Technical University of Munich (TUM) to support the creation of an independent AI ethics research center. The Institute for Ethics in Artificial Intelligence, which is supported by an initial funding grant from Facebook of 6.5 million euros over five years,
Despite a decrease in mobile threats in 2018, according to security firm Avast, the company reported a 49% increase in ad-based malware last year, and just last week, researchers at security provider Trend Micro discovered 85 different apps pushing adware to unsuspecting Android users. GeoEdge this week released its
App Nannie this week released the annual The State of Mobile in 2019 report. In the report, App Nannie predicts that in 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile. According to App Nanie, consumers downloaded 194 billion apps in 2018, spent $101
Outbrain this week announced the signatura of a multi-year partnership with Eurosport. The agreement is a pan-regional deal, including the UK, France, Germany, Italy, Spain, Asia, and Australia. Eurospot will use Outbrain’s smartfeed and video technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” said
Glassdoor this week launched websites for Singapore, Hong Kong, and New Zealand. Glassdoor is a platform that offers the latest jobs paired with employee-provided Reviews, ratings, and salaries. Glassdoor has approximately 62 million unique monthly visitors worldwide and has 18 localized sites. In Glassdoor, before applying for or accepting
Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.
Amazon this month launched three new bidding strategies, bid multipliers, product targeting, and automatic targeting on Sponsored Products. Advertisers who would like to manage their own bids can choose the new “fixed bids” options, while advertisers focused on maximizing bid efficiency can choose from two new automated bidding strategies that
Vivaldi yesterday announced the acquisition of Gravity Thinking, a creative and digital agency based in London. Vivaldi says Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand strategy, data analytics, creative, and technology capabilities. Founded in 2007, Gravity Thinking past and current clients include Hyundai,
Pandora yesterday introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands. Since yesterday, Pandora is rolling out access to Voice Mode to select listeners on iOS and Android, with general availability for all
Google yesterday announced that is combining the power of BigQuery and Google Sheets to make possible employees outside of data analytics functions to run queries, like analyzing sales data. Google says the Sheets data connector for BigQuery will be generally available to G Suite Business, Enterprise, and Education customers in
Hogarth Worldwide, a WPP company, yesterday announced that it has established a new operation in Miami focused on the Latin American market, located at 601 Brickell Key Drive. Hogarth Miami will bridge its blue-chip clients in the United States and Latin America by offering efficiencies in marketing production, adaptation
DBB Canada yesterday announced that Brent Choi is being named as the agency's CEO and CCO. DBB Canada says this reflects a leadership restructuring that introduces a new dual role at the company's helm, after current president and COO, Lance Saunders decided to leave the company
