Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Marfeel today announced that is now working with AppNexus and Rubicon Project with the server-to-server header bidding. Marfeel is an ad tech platform that helps publishers to optimize and monetize mobile websites. Marfeel is now reaching more than 500 million mobile readers a month. Publishers include Dennis Publishing
Commission Nationale de l'Informatique et des Libertés (CNIL) today fined Google under the GDPR. French regulator CNIL says is fining Google due to lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertising. CNIL says that on 25 and 28 May 2018, has
Merkle has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. “Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how
Cloudflare last week announced the One-Click DNSSEC. Cloudflare users can now enable DNSSEC with a single click if their domain is registered with Cloudflare Registrar. Cloudflare says is working to support DNSSEC by default for sites on Cloudflare. To activate DNSSEC, users need to visit the DNS tab in
Google last week announced that is increasing G Suite prices starting on April 2019. G Suite Basic Edition will increase by $1 (from $5 to $6 per user/month) and G Suite Business Edition will increase by $2 (from $10 to $12 per user/month). These increases will apply globally
Google last week published the schedule for transition to 64-Bit Apps on Android. Starting August 1, 2019, all new apps and app updates that include native code are required to provide 64-bit versions in addition to 32-bit versions when publishing to Google Play. Google Play will continue
Amazon Web Services last week launched AWS Backup, a fully-managed, centralized backup service that makes it faster for customers to back up their data across AWS services. Amazon says AWS Backup protects storage volumes, databases, and file systems with a single service. AWS Backup is integrated with Amazon DynamoDB,
IZEA last week announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well as access to VizSearch, IZEA’s content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can sign up and
News Corp announced last week that Sean Giancola will become Publisher and CEO of the New York Post, replacing Jesse Angelo, who is departing the company. Founded in 1801 by Alexander Hamilton, the New York Post is the oldest continuously published daily newspaper in the United States. “Sean’s decades
Dentsu Aegis Network has acquired Seattle-based Filter, an experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions, Dentsu last week announced. Filter will join Merkle, Dentsu's global performance marketing agency. “The acquisition
Guangdong branch of China Unicom and ZTE have made the world's first 5G call by means of ZTE's 5G prototype smartphone in Shenzhen 5G field trial, ZTE last week announced. The test also completed the verification of diverse services, such as Wechat group voice call, online
ManpowerGroup surveyed 19,000 employers in 44 countries and found out employers (87%) plan to increase or maintain their headcount as a result of automation. ManpowerGroup says that companies that are digitizing are growing, and that growth is producing more and new kinds of jobs. Organizations that are already automating
