Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Marketing is the study of commercial activities from the needs and psychology of the consumer, originating the business of promoting products or services. Marketing tends to direct the products, adapting them, to their best market. Marketing focus is to bring the right consumers to the store or to the sales
Dog Lenses is the new feature on Snapchat lenses. Launched on Christmas time (yesterday), Snapchat Dog Lenses allows everyone to capture snaps using the same effects of the Snapchat camera on your favorite pet, a cat or a dog. [video src="https://ppc.land/content/media/2025/12/2ced3-
NIKE this week announced that effective Jan. 22, 2019, G. Scott Uzzell will become President & CEO of Converse. Uzzell comes from The Coca-Cola Company where he most recently served as President, Venturing & Emerging Brands Group (VEB). According to NIKE, as head of Coca-Cola’s VEB Group,
Google this week confirmed the date when Google+ APIs will be shut down: March 7, 2019. Until now, only the sunset month was known. The Google+ Sign-in feature has been fully depreciated and will also be shut down on March 7, 2019. Developers should migrate to the more comprehensive
Dentsu this week acquired Digital Evolution Group, a digital marketing agency in the United States, headquartered in Overland Park, Kansas, with additional offices in Denver, Pittsburgh, and Des Moines. Digital Evolution Group (DEG) was established in 1999. DEG is a data-driven marketing, commerce, and collaboration solutions agency. According to
Google this month released the feature that allows publishers to set target CPMs on open auction to buyers, advertisers, or brands. This means that publishers can have multiple floor prices on individual queries, either higher or lower than the target CPM that a publisher provides, but across multiple queries, the
Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in
Google is now doing mobile-first indexing for over half of the pages in search results. With mobile-first indexing, Google crawls the web pages from websites with the smartphone Googlebot instead of the desktop Googlebot. John Mueller, Webmaster Trends Analyst at Google, wrote that in general, Google move sites
Google this month launched the beta of a Site Kit (plugin) for WordPress. Site Kit by Google is a free and open-source plugin that will bring together insights from Google products for WordPress sites. Site Kit by Google integrates Search Console, Analytics, Adsense, and Page Speed Insights. Mariya Moeva,
GroupM this week updated its 2018 and 2019 advertising investment forecasts in Ireland, and slightly downgraded 2018 growth expectations from -0.4% to -0.8%. GroupM says 2019 growth is back into positive territory however with a forecast of 0.7%. Growth categories include Retail, Finance, and FMCG whilst Motors
Cloudflare this week announced the addition of ten new data centers across the United States, Bahrain, Russia, Vietnam, Pakistan and France (Réunion). Cloudflare has now a global network with 165 cities, and 46 were added this year. Cloudflare recent expansion took place in the USA (Charlotte - North Carolina, and Columbus
