Data Apple launches Made for Business program This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.
Video DoubleVerify earns MRC Accreditation for CTV Viewability DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.
Search Featured Google restricts new publications in Publisher Center Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Data Featured Major Ad Tech player maintains course despite third-party deprecation cookie delay Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Data Featured Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025 The deprecation will now likely occur in early 2025.
Audio Featured Spotify Posts Q1 2024 Results: Strong growth, focus on monetization Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Social Featured Pinterest's 2024 Travel Report: key trends for marketers to watch The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Retail Featured Amazon drone delivery expands in the US Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Mixed Reality Featured Meta Horizon OS Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Data DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency.
Audio Taylor Swift's "The Tortured Poets Department": a masterclass in Marketing and fan engagement The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms.
Display Featured Google AdSense new webinar: Payments Q&A The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
Audio Featured NPR's News Now remains the most downloaded and most listened-to podcast While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Social LinkedIn prioritizes values-driven hiring: new tools for job seekers and marketers LinkedIn this week announced the launch of a new values-based job filter and its latest Top Companies list.
Retail Featured Tires go omnichannel: Walmart integrates marketplace with auto care centers Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Social Featured Bilingual advertising on TikTok As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
Social Featured TikTok updates Promote Tool: enhanced features and desktop integration TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Video Featured Google offers a blueprint for brand success with YouTube Shorts Ads Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Video Featured Amazon launches a Shoppable Channel on Prime Video and Freevee Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Audio Featured Amazon Music unveils Maestro: a new AI-Powered playlist sidekick Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.
Data Featured EU Data Watchdog: Consent or Pay models must give users real choice The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
Search Featured Brave Search challenges Search Status Quo with AI Answer Engine The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
Display Featured Google introduces AI-powered image tools in Demand Gen campaigns These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Video IAB Tech Lab unveils VAST CTV addendum draft, promotes cross-version compatibility for Advanced TV This draft addendum aims to bring essential features from VAST 4.x to older versions (VAST 2 and 3), providing backward compatibility that could revolutionize measurement and delivery in Connected TV (CTV) environments.
Social Featured Facebook announces auto-upgrade feature to streamline Marketing API versioning Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
