Display Teads eliminates low-quality MFA inventory Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.
Data Looker Studio expands reporting capabilities with new Search Ads 360 label fields Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.
Display Featured Google to fully adopt OpenRTB protocol on February 15th, 2025 The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.
Video Featured YouTube Studio announces new features for creators This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.
Retail Featured EU Court rejects Amazon's Bid to delay transparency rule The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.
Social Featured LinkedIn now supports Dynamic UTMs Dynamic UTMs allow advertisers to automatically insert unique tracking codes into their LinkedIn ad URLs, significantly streamlining the process of measuring campaign performance.
Retail Featured Criteo achieves industry-leading accreditation for Retail Media measurement Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).
Retail Featured Instacart receives accreditation from the Media Rating Council (MRC) This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
Audio Featured Musi takes the world by storm: music streaming app quickly rises to global dominance A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.
Video Brightcove launches Cloud Playout 2.0 Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.
Data Featured DV360 to discontinue support for SDF v5.5 Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.
Video Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.
Search Google Maps summer update: curated lists, AI insights & more The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.
Data Featured ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.
Video Featured Hulu on Disney+ officially launches in the US Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.
Display Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.
Search Featured Google updates AdSense Search Policies introducing new product-integrated features Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.
Retail Featured Amazon doubles down on counterfeit crackdown Amazon's Counterfeit Crimes Unit initiated legal action or criminal referrals against over 21,000 bad actors since its 2020 launch.
Data Featured U.S. Copyright Office to announce major updates on AI and copyright The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).
Video BBC Studios Social Invites global production companies to pitch ideas for iconic brands BBC Studios Social is making an unprecedented move, inviting independent production companies worldwide to pitch short-form content ideas for beloved factual and entertainment brands.
Display Featured Google Ad Manager eases ad implementation with Codeless Ad Units Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.
Display Featured Understanding Demand Gen in Google Ads Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.
Social Featured LinkedIn launches Pages Messaging LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.
Display Kik, TuneIn Radio, and Tumblr lead in Mobile Ad Revenue Pixalate today released its February 2024 Global Top Grossing Mobile Apps Report. The report analyzes app revenue within the Google Play Store, highlighting apps generating the most open programmatic advertising income across various regions worldwide.
Social Snapchat and Lumen Research launch global attention measurement tool for rich media ads Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.
