Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8931 Articles

Retail - Nov 23, 2025 Commerce media maturity lags across industries despite $1.3 trillion growth

Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.

by Luis Espada

Video - Nov 23, 2025 Kiswe launches cloud platform for multi-destination streaming distribution

Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.

by Luis Espada

Data - Nov 23, 2025 Guardian unveils five cultural shifts reshaping Australian media habits

Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.

by Luis Espada

AI - Nov 23, 2025 Kantar forecasts ten marketing trends for 2026 strategic planning

Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.

by Luis Espada

AI - Nov 23, 2025 IAB Australia publishes LLM prompting guide for marketing professionals

IAB Australia's four-part prompting framework showing Context, Role, Objective, and Task components.

IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.

by Luis Espada

DOOH - Nov 23, 2025 Programmatic DOOH delivers 20x better carbon efficiency than display ads

VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.

by Luis Espada

AI - Nov 23, 2025 Brussels proposes sweeping GDPR changes to benefit AI developers

European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.

by Luis Espada

Data - Nov 23, 2025 Data governance emerges as critical role for programmatic professionals

Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.

by Luis Espada