Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9003 Articles

Data - Nov 02, 2025 EU's cloud sovereignty plan gives more points to efficiency than independence

Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.

by Luis Espada

Video - Nov 02, 2025 Disney content vanishes from YouTube TV as contract talks fail

Disney channels blocked on YouTube TV after contract talks fail, affecting 9 million subscribers

Disney channels including ABC, ESPN and FX disappeared from YouTube TV on October 30, 2025, affecting over 9 million subscribers after failed contract negotiations.

by Luis Espada

AI - Nov 02, 2025 SISTRIX reveals Google self-preference in German AI Mode citations

SISTRIX data showing YouTube at 40% and Google.com at 31% dominate German AI Mode citations in top 50.

SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.

by Luis Espada

Data - Nov 02, 2025 Uber launches platform-specific attention metric with Adelaide and Kantar

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.

by Luis Espada

AI - Nov 02, 2025 Music artists demand transparency on Universal's AI partnership with Udio

Artists group questions consent, compensation, and clarity in Universal Music Group's deal with AI music generator Udio announced October 30, 2025.

by Luis Espada

AI - Nov 02, 2025 Lorelight founder shuts down AI visibility tracking tool

Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.

by Luis Espada

DOOH - Nov 02, 2025 TfL denies Ricky Gervais stab vest ad rejection claim amid train attack

Ricky Gervais Dutch Barn vodka ad reading "Welcome to London don't forget your stab vest" on display

Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.

by Luis Espada

AI - Nov 02, 2025 OpenAI's Altman deflects questions on $1.4 trillion spending plans

Sam Altman deflects funding questions on BG2 podcast with Nadella and Gerstner

Sam Altman grew defensive when questioned about OpenAI's compute commitments exceeding revenues, offering stock sales instead of financial clarity.

by Luis Espada