Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9007 Articles

Data - Oct 29, 2025 Wunderkind launches identity-based audience targeting for Meta Ads Manager

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

by Luis Espada

Social - Oct 29, 2025 G2 and Reddit partner to streamline B2B software brand presence

G2 partners with Reddit to help B2B software brands extend verified profiles to Reddit Pro accounts, addressing AI search shifts and community engagement challenges.

by Luis Espada

Display - Oct 29, 2025 Google adds political ads to Transparency Center

Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.

by Luis Espada

AI - Oct 29, 2025 Gemini iOS app traffic revealed through undocumented user agent

New undocumented user agent "GeminiiOS" discovered by analyst identifies traffic from Gemini's iOS app WebView, exposing measurement gaps in Google's AI traffic.

by Luis Espada

Retail - Oct 29, 2025 Criteo abandons France to enable potential U.S. acquisition

French ad tech firm Criteo exits France for Luxembourg to bypass merger restrictions, clearing path for U.S. buyers while posting $470 million quarterly revenue.

by Luis Espada

Social - Oct 28, 2025 Meta expands advertising formats on Threads with catalog ads

Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.

by Luis Espada

AI - Oct 28, 2025 Adobe Express introduces AI assistant for conversational content creation

AI Assistant in Adobe Express transforms drink ad with conversational edits and tropical theme.Retry

Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.

by Luis Espada

Social - Oct 28, 2025 Adobe expands GenStudio with custom AI models and ad platform integrations

Adobe announced October 28 new GenStudio capabilities including Firefly Foundry custom models, advertising platform integrations, and AI-powered content scaling tools.

by Luis Espada