Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8844 Articles

Video - Feb 28, 2026 JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

CTV screen split between excluded households and precision voter targeting at dusk.

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

by Luis Espada

Data - Feb 28, 2026 FreeWheel warns IP-based ad targeting can miss 87% of households

Glowing router at night with tangled cables, symbolizing IP address instability in CTV advertising.

IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.

by Luis Espada

Display - Feb 28, 2026 Flipboard bets on indie journalism as Washington Post demolishes its newsroom

Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.

by Luis Espada

Retail - Feb 27, 2026 Amazon's MCF 2026 preferred pricing hides a $50K cap most sellers miss

Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.

by Luis Espada

AI - Feb 27, 2026 OpenAI hits 900M users

OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.

by Luis Espada

Video - Feb 27, 2026 Magnite's CTV bet pays off: 32% growth signals a streaming ad shift

Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.

by Luis Espada

Retail - Feb 27, 2026 OpenTable turns dinner reservations into ad inventory for brands

OpenTable Media launched February 24, offering brands access to millions of high-income diners through first-party data, on-site display, email, and experiential campaigns.

by Luis Espada

Video - Feb 27, 2026 Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%

The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.

by Luis Espada