Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 9016 Articles

Social - Oct 18, 2025 Nearly one-third of young Americans create content online, survey finds

18% of Americans 13+ create online content, with 30% of young people producing digital material in 2025

Edison Research survey reveals 18% of Americans 13+ create digital content, with 30% of Gen Z and millennials producing online material as of May 2025.

by Luis Espada

Search - Oct 18, 2025 Bing adds data-nosnippet attribute for search and AI control

HTML data-nosnippet attribute example showing protected content in Bing Search results

Publishers gain precision over content display in Bing Search and Copilot through new HTML attribute. Implementation takes seconds to one week.

by Luis Espada

Data - Oct 18, 2025 Looker Studio expands Google Ads reporting with new conversion fields

Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.

by Luis Espada

Data - Oct 18, 2025 Amazon DSP forecasting API reaches general availability

Amazon DSP forecasting API exits beta and enters general availability, providing real-time campaign forecasts for advertisers through API v1 infrastructure.

by Luis Espada

Display - Oct 18, 2025 Goodreads joins Amazon DSP as new supply source for advertisers

Amazon integrates book review platform into demand-side platform, expanding owned and operated inventory across United States markets.

by Luis Espada

Retail - Oct 18, 2025 Amazon releases geographic optimization API for DSP advertisers

Amazon's Geographic Insights and Activation API enters beta, providing programmatic control over location-based bid adjustments for Amazon DSP campaigns.

by Luis Espada

Data - Oct 18, 2025 Amazon enhances branded search tracking across attribution platform

Amazon Ads improves branded search identification in attribution reporting with enhanced matching for brand variations, misspellings, and trademarks across regions.

by Luis Espada

Search - Oct 18, 2025 Amazon launches reserve share of voice for branded search

Amazon introduces fixed-price advertising feature allowing brands to secure top-of-search placements for their branded keywords through the Sponsored Brands platform.

by Luis Espada