Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8856 Articles

Video - Feb 22, 2026 JWX bets publishers can fight social with swipeable vertical video

Two smartphones displaying full-screen vertical video content, illustrating mobile-first publisher formats.

JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.

by Luis Espada

Retail - Feb 22, 2026 Amazon's new AI agent rules shake up sellers before March 4 deadline

Robots queue before a glowing digital barrier inside an Amazon fulfillment warehouse.

Amazon's Business Solutions Agreement update effective March 4, 2026, introduces a formal Agent Policy requiring AI agents to identify themselves and comply with new rules.

by Luis Espada

Retail - Feb 22, 2026 Amazon Brand Stores API exits beta - what brands can now automate

Amazon's Brand Stores management API reaches general availability in February 2026, giving advertisers programmatic control over storefront content at scale for the first time.

by Luis Espada

Data - Feb 22, 2026 84% of marketers work overtime - Adobe study exposes the productivity crisis

Marketer exhausted at night, surrounded by laptops, dashboards, and coffee cups, city lights behind.

Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.

by Luis Espada

Display - Feb 22, 2026 Adjust's 2026 mobile app report: finance sessions up 21%, gaming CPI jumps 30%

Adjust Mobile App Trends 2026 report cover showing global benchmark data for gaming, e-commerce, and finance apps.

Adjust's Mobile App Trends 2026 report shows finance app sessions up 21%, gaming CPI rising 30%, and ATT opt-in rates climbing to 38% globally.

by Luis Espada

AI - Feb 22, 2026 Reddit tests AI shopping carousels in search, using DPA partner catalogs

Reddit search results showing AI-powered product carousel with headphone prices and community posts.

Reddit is testing interactive product carousels inside its search results for a small group of U.S. users, pulling from Dynamic Product Ads partner catalogs and community discussions to surface buy links.

by Luis Espada

Display - Feb 22, 2026 Google AdSense anchor ad bug trapped iOS users for six days

An unclosable Google AdSense anchor ad occupying the full screen on an iOS mobile device.

A Google AdSense bug starting February 13 left anchor and vignette ads unclosable on iOS devices for six days, inflating CTR data and cutting publisher revenue.

by Luis Espada

Video - Feb 22, 2026 Google's Meridian gets a Scenario Planner to close the MMM usability gap

Meridian Scenario Planner response curves showing optimized vs non-optimized budget by channel.

Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.

by Luis Espada