Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8872 Articles

Data - Feb 15, 2026 Meta breaks ground on $10 billion Lebanon data center for AI expansion

Aerial rendering of Meta's 1-gigawatt data center campus in Lebanon, Indiana with sustainable design.

Meta announces construction of a 1-gigawatt data center campus in Lebanon, Indiana, representing over $10 billion in infrastructure investment and community commitments including 4,000 construction jobs and 300 operational positions.

by Luis Espada

Social - Feb 15, 2026 Meta lets Threads users boss the algorithm around for three days

Threads Dear Algo interface showing active basketball requests and expired political news filters

Meta introduces Dear Algo on Threads, letting users temporarily control feed content with AI-powered requests that adjust recommendations for 72 hours.

by Luis Espada

Audio - Feb 15, 2026 SiriusXM teams up with Dale Earnhardt Jr for 68th Daytona 500 broadcast

SiriusXM announces comprehensive Daytona 500 coverage including 10 driver audio channels, live race broadcasts, and special Dale Jr podcast episode from track.

by Luis Espada

Search - Feb 15, 2026 Why your hyper-granular campaigns might be killing performance in 2026

Campaign consolidation transforms complex keyword structures into streamlined Google Ads architecture

Google's Brandon Ervin reveals why legacy campaign structures built around keywords are holding back AI-powered Search campaigns and shares the new consolidation framework.

by Luis Espada

Display - Feb 15, 2026 IAB's new contract framework addresses 15 years of advertising chaos

Digital insertion order contract approval interface for direct advertising campaigns

IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

by Luis Espada

AI - Feb 15, 2026 Cloudflare cuts AI token costs by 80% with markdown conversion

Cloudflare converts HTML to markdown for AI agents, reducing token costs by 80% automatically.

Cloudflare launches Markdown for Agents to convert HTML to markdown automatically, reducing token usage by 80% for AI systems while introducing Content Signals framework.

by Luis Espada

Video - Feb 15, 2026 Nvidia brings cloud gaming to your living room with Fire TV launch

GeForce NOW cloud gaming across multiple devices including TV, laptop, VR headset, and gaming controllers

Nvidia's GeForce NOW launches on Amazon Fire TV Stick devices, streaming games at 1080p resolution while creating new advertising inventory opportunities.

by Luis Espada

Display - Feb 15, 2026 Index Exchange CEO outlines programmatic's shift to impression-level AI

Index Exchange CEO Andrew Casale discusses agentic decisioning with IAB CEO David Cohen at ALM 2026

Andrew Casale details how agentic sell-side decisioning moves intelligence upstream in programmatic advertising, eliminating cloud tax while enabling real-time optimization.

by Luis Espada