Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8892 Articles

Social - Jan 26, 2026 Pinterest's new in-platform tool could end spreadsheet planning hell

Pinterest Media Planner interface showing campaign setup with budget estimates and audience targeting options

Pinterest Media Planner streamlines upper-funnel campaign planning with audience insights and budget estimates directly in Ads Manager as of January 23, 2026.

by Luis Espada

Audio - Jan 26, 2026 Amazon DSP unlocks podcast ads with Art19's audience intelligence

Amazon integrates Art19's Podcast Audience Network into DSP, combining first-party shopping data with curated podcast inventory for precise targeting.

by Luis Espada

Retail - Jan 26, 2026 Amazon's new section-level insights reshape Brand Store optimization

Amazon launches beta metrics breaking down Brand Store engagement by section and traffic source, enabling advertisers to optimize store layouts with granular data.

by Luis Espada

Retail - Jan 26, 2026 TikTok Shop forces sellers into logistics ultimatum that could destroy 3PL businesses

TikTok Shop fulfillment requirement notice showing February 25 deadline for mandatory logistics services

TikTok Shop discontinues seller shipping on February 25, requiring merchants to use approved fulfillment partners or face exclusion from the platform.

by Luis Espada

Audio - Jan 25, 2026 Acast and Barometer debut episode-level podcast targeting before bids

Podcast episode-level targeting illustration showing microphone, waveforms, and listener analysis

Acast launches industry's first pre-bid episodic targeting integration with Barometer, enabling real-time brand safety verification across entire podcast catalog.

by Luis Espada

Data - Jan 25, 2026 German court says SCHUFA must explain why credit scores hurt consumers

Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.

by Luis Espada

Search - Jan 25, 2026 Texas API firm strikes back after Google's DMCA web scraping lawsuit

SerpApi defends public data access after Google sues over SearchGuard circumvention in DMCA case, arguing traffic controls aren't copyright protection.

by Luis Espada

AI - Jan 25, 2026 Scammers exploit OpenAI's name in fake ad platform targeting marketers

Fake OpenAI Advertising GPT TestFlight app screenshot showing fraudulent beta testing invitation

Digital marketers face new phishing campaign using fraudulent TestFlight app claiming to offer OpenAI advertising credits and campaign tools.

by Luis Espada