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Daniel

Daniel's Work 202 Articles
Marketing News   -   Aug 24, 2016 As doctors keep closing doors on pharma reps, do digital communications provide a better solution?

The number of digital and non-personal contacts that the pharmaceutical industry now has with physicians exceeded its number of sales rep visits to doctor offices, according to the spring 2016 AccessMonitor™ and AffinityMonitor™ reports from global sales and marketing firm ZS. According to AccessMonitor™, the number of "rep-accessible"

by Daniel
Marketing News   -   Aug 24, 2016 FASTSIGNS® Enters Latest Extreme Sport Skijoring With Title Sponsorship Of 'Ice Cowboys' Pilot Episode

FASTSIGNS International, Inc., the leading sign, graphics and visual communications franchise, announced today it will be the title sponsor of a new pilot show called "Ice Cowboys," featuring the latest extreme sport -- skijoring. Intrigued by the fast-paced sport, which entails a skier maneuvering through snow obstacles and

by Daniel
Marketing News   -   Aug 24, 2016 McCann Detroit Awarded MEDC's Pure Michigan Business, Extending 10-Year Relationship

McCann Detroit today announced that it has once again been awarded the Tourism and Business Marketing accounts for the Michigan Economic Development Corporation (MEDC), following a competitive review. The announcement extends the agency's successful 10-year partnership with the MEDC for tourism marketing, and five-year partnership with the MEDC

by Daniel
Marketing News   -   Aug 24, 2016 Traffic on real estate portal Point2 Homes smashes previous records

More and more US and international house hunters are using Point2 Homes as their go-to real estate marketplace. The number of visits has beaten record after record, July alone having smashed all of them, with an increase of 39% year-over-year, which translates into 137 million page views since the beginning

by Daniel
Marketing News   -   Aug 24, 2016 The Checkout Shopper-Behavior Study Explores This Year's Back-To-School Season

The most recent issue of The Checkout, an ongoing shopper-behavior study conducted by The Integer Group® and M/A/R/C® Research, explores the back-to-school shopping period, one of the most competitive times of year for retailers hoping to earn shopper dollars. The study takes an in-depth look at the

by Daniel
Marketing News   -   Aug 24, 2016 Criteo to Present at Citi's 2016 Global Technology Conference

Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced that Benoit Fouilland, CFO, will present at Citi's 2016 Global Technology Conference, to be held at the Hilton Hotel in New York, NY, on Wednesday, September 7, 2016 at 9:30 am Eastern Time. A live

by Daniel
Marketing News   -   Aug 24, 2016 Omnicom Named Among Forbes Most Innovative Companies for 2016

Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation and future growth prospects. "This is

by Daniel
Marketing News   -   Aug 24, 2016 What the Rio Olympics Can Teach US Marketers about Targeting Sports Fans

Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant's proprietary data science solution -- Consumer Persona -- the study reveals key

by Daniel
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