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Daniel

How To

How to exclude apps from Adwords

I was reading today on Reddit the most common domains to exclude from the GDN campaigns on Adwords. If many times, exclusions are not recommended, there is an exception that many advertisers don't do because of the lack of knowledge. You should always create two different campaigns, one
Jun 27, 2016 1 min read
Glossary

Private Market Place (PMP)

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers stablish a floor price for that. Imagine that there are 4 advertisera for the same
Jun 26, 2016 1 min read
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