Bad Bunny commanded 380,022,423 views across his catalog during the February 6-12, 2026 tracking period, climbing three positions to secure second place on YouTube's Global Weekly Top Artists chart released February 13, 2026. The Puerto Rican artist placed multiple tracks in top 10 positions across eight different territories while demonstrating how established catalog viewership outpaces single-hit viral moments in the fragmented streaming landscape.

The chart surge follows Bad Bunny's all-Spanish Apple Music Super Bowl LX Halftime Show on February 9, 2026, which drew 128.2 million viewers and generated 95,645,239 YouTube views within days of the performance. The halftime show featured a wedding ceremony on field, references to every country in the Americas, and guest appearances from Lady Gaga performing salsa. This performance triggered renewed interest in Bad Bunny's back catalog, driving viewership across tracks spanning multiple album cycles.

The artist's resurgence stems from sustained consumption of tracks released between 2020 and 2024 rather than new material, amplified by the Super Bowl exposure. "DtMF" accumulated 31,733,665 global views while jumping 25 positions to reach number six on the worldwide songs chart during its 22nd week. The track simultaneously claimed top positions across regional markets: number one in the United States with 8,748,874 views, number five in Portugal with 209,692 views, number 11 in Spain with 723,942 views, number 11 in the Netherlands with 107,145 views, number 12 in Germany with 415,137 views, number 12 in Australia with 206,497 views, number 14 in the United Kingdom with 410,038 views, and number 18 in France with 691,890 views.

"BAILE INOLVIDABLE" demonstrated similar multi-territory penetration, advancing 25 positions globally to number 10 with 22,952,586 views in its 27th week on chart. The song secured number three in the United States with 5,458,844 views, number five in Spain with 887,969 views, number seven on the global music video chart with 12,619,925 views, number 11 in Portugal with 159,507 views, number 34 in the Netherlands with 58,715 views, number 53 in Australia with 85,585 views, and number 69 in the United Kingdom with 165,540 views. This pattern of simultaneous chart presence across Spanish-speaking and English-speaking markets distinguishes Bad Bunny's performance from artists whose viewership concentrates in single regions.

Multiple tracks dominate regional charts

"NUEVAYoL" entered the global top 100 for the first time at position 13 with 19,226,576 views after appearing in 11 territories. The track claimed number four in the United States with 5,162,006 views, number seven in Spain with 839,364 views, number eight on the global music video chart with 10,879,309 views, number 12 in Portugal with 158,587 views, number 14 in Germany with 372,736 views, number 16 in the Netherlands with 89,412 views, number 21 in France with 661,410 views, number 30 in the United Kingdom with 264,494 views, and number 34 in Australia with 114,397 views.

"Tití Me Preguntó" accumulated substantial viewership despite appearing on the chart for 28 to 56 weeks depending on territory. The track generated 5,764,690 views in the United States where it climbed 54 positions to number two, claimed number 11 on the global music video chart with 9,981,601 views, reached number 19 in Germany with 338,771 views, number 19 in Portugal with 107,625 views, number 27 in Spain with 351,245 views, number 29 in the Netherlands with 67,189 views, number 36 in Australia with 112,912 views, and number 39 in the United Kingdom with 231,866 views.

The Netflix soundtrack from "KPop Demon Hunters" maintained the number one global position with "Golden" accumulating 37,340,291 views, but Bad Bunny's distributed catalog approach generated higher total artist viewership than any single viral track. This metric demonstrates how artists with extensive back catalogs benefit from YouTube's discovery mechanisms that surface older content alongside new releases.

Spanish-language markets show concentrated consumption

Spain's top 100 contained 14 separate Bad Bunny tracks, more than any other artist on the territorial chart. Beyond the top 10 entries, "EoO" appeared at position 29 with 336,773 views, "MONACO" at position 58 with 228,137 views, "VeLDÁ" at position 59 with 222,278 views, "Me Porto Bonito" at position 62 with 213,245 views, "DÁKITI" at position 64 with 212,610 views, "Ojitos Lindos" at position 73 with 190,506 views, "NO ME QUIERO CASAR" at position 74 with 190,409 views, "CAFé CON RON" at position 78 with 180,897 views, "Moscow Mule" at position 85 with 170,683 views, "No Me Conoce (Remix)" at position 86 with 170,270 views, "LA MuDANZA" at position 90 with 165,781 views, "Diles" at position 98 with 155,437 views, and "WELTiTA" at position 100 with 154,646 views.

This deep catalog presence indicates how Spanish audiences consume entire artist discographies rather than focusing on current singles. The tracks span releases from 2017 through 2024, demonstrating sustained interest across multiple album cycles. Marketing professionals targeting Hispanic markets must account for this catalog-driven consumption behavior that differs substantially from English-language markets where current releases dominate chart positions.

Portugal demonstrated similar patterns with seven Bad Bunny tracks charting: "DtMF" at number five, "BAILE INOLVIDABLE" at number 11, "NUEVAYoL" at number 12, "Tití Me Preguntó" at number 19, "DÁKITI" at number 43 with 65,185 views, "MONACO" at number 69 with 48,372 views, "EoO" at number 85 with 42,557 views, and "Mía" at number 95 with 39,109 views. The Netherlands placed six tracks including "DtMF" at number 11, "NUEVAYoL" at number 16, "Tití Me Preguntó" at number 29, and "BAILE INOLVIDABLE" at number 34.

United States shows catalog depth beyond top positions

The United States chart included 13 Bad Bunny tracks with significant viewership beyond the four top 10 entries. "EoO" appeared at position 13 with 3,043,973 views after jumping 62 positions, "MONACO" at position 28 with 2,297,936 views, "Me Porto Bonito" at position 31 with 2,204,999 views after advancing 58 positions, "DÁKITI" at position 34 with 2,049,064 views, "Callaíta" at number 45 with 1,642,551 views, "Moscow Mule" at number 47 with 1,579,329 views, "I Like It" at number 52 with 1,494,849 views, "Ojitos Lindos" at number 60 with 1,430,870 views, "Mía" at number 62 with 1,411,458 views, "VOY A LLeVARTE PA PR" at number 65 with 1,364,742 views, "LA CANCIÓN" at number 70 with 1,302,033 views, "No Me Conoce (Remix)" at number 73 with 1,251,201 views, "Yo Perreo Sola" at number 85 with 1,140,929 views, "un x100to" at number 86 with 1,125,729 views, and "LA MuDANZA" at number 95 with 1,053,487 views.

These tracks generated between 1.0 million and 3.0 million views each during the seven-day period, contributing to aggregate artist viewership that positioned Bad Bunny ahead of contemporary Latin artists including Shakira at 126,822,068 views, Peso Pluma at 119,613,951 views, Anuel AA at 107,003,272 views, and KAROL G at 97,482,759 views on the global artists chart.

Chart methodology reflects platform fragmentation

YouTube withdrew its streaming data from Billboard charts effective January 16, 2026, creating independent measurement systems across global markets. The dispute centered on how Billboard weighted ad-supported streams versus subscription-based listening, with YouTube's Global Head of Music Lyor Cohen stating that Billboard uses "an outdated formula that weights subscription-supported streams higher than ad-supported."

This separation means YouTube charts now operate as the primary measurement tool for music consumption across the platform's more than 60 global markets. The February 6-12, 2026 tracking period demonstrates how this fragmented measurement landscape creates different success metrics compared to unified chart systems.

Marketing implications for catalog-driven strategies

Bad Bunny's performance demonstrates how major cultural moments like the Super Bowl halftime show amplify catalog consumption beyond the immediate performance period. The February 9, 2026 halftime show generated 95.6 million YouTube views for the performance itself while simultaneously driving viewership across the artist's entire discography. This demonstrates how established artists benefit from YouTube's content discovery mechanisms that surface catalog material through search, recommendations, and user-generated content following high-visibility events.

The Super Bowl effect extended across multiple territories, with tracks like "DtMF" and "BAILE INOLVIDABLE" claiming top 10 positions in eight countries during the tracking period that included the February 9 performance. Marketing professionals must account for these cascading effects when planning campaigns around major media events, recognizing that a single performance can trigger sustained catalog engagement lasting weeks beyond the initial broadcast.

This catalog consumption pattern differs substantially from traditional radio formats that prioritize current releases. Marketing professionals must account for these extended monetization windows when planning promotional campaigns and advertising spend across streaming platforms. A track released in 2020 can generate substantial viewership in 2026 if it maintains cultural relevance and algorithmic visibility.

Territory-specific charts

Global Weekly Top Songs (February 6-12, 2026):

  1. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 37,340,291 views
  2. Shararat - Shashwat Sachdev, Madhubanti Bagchi & Jasmine Sandlas - 36,139,831 views
  3. NO BATIDÃO - ZXKAI & slxughter - 35,711,330 views
  4. Dil Lagana Mana Tha - Krish Mondal & Kishore Mondal - 35,242,150 views
  5. Zoo - Shakira - 32,924,011 views
  6. DtMF - Bad Bunny - 31,733,665 views
  7. Gehra Hua - Shashwat Sachdev, Arijit Singh, Irshad Kamil & Armaan Khan - 25,910,376 views
  8. Pal Pal - Afusic & AliSoomroMusic - 25,066,584 views
  9. The Fate of Ophelia - Taylor Swift - 22,989,679 views
  10. BAILE INOLVIDABLE - Bad Bunny - 22,952,586 views

United States Weekly Top Songs (February 6-12, 2026):

  1. DtMF - Bad Bunny - 8,748,874 views
  2. Tití Me Preguntó - Bad Bunny - 5,764,690 views
  3. BAILE INOLVIDABLE - Bad Bunny - 5,458,844 views
  4. NUEVAYoL - Bad Bunny - 5,162,006 views
  5. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 4,763,140 views
  6. Big Guy - Ice Spice - 4,744,318 views
  7. Zoo - Shakira - 4,583,769 views
  8. Ordinary - Alex Warren - 4,555,903 views
  9. Choosin' Texas - ella langley - 3,597,703 views
  10. Opalite - Taylor Swift - 3,434,060 views

United Kingdom Weekly Top Songs (February 6-12, 2026):

  1. Lush Life - Zara Larsson - 1,381,240 views
  2. Ordinary - Alex Warren - 1,091,279 views
  3. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 1,065,997 views
  4. Raindance - Dave & Tems - 1,031,380 views
  5. Opalite - Taylor Swift - 826,439 views
  6. The Fate of Ophelia - Taylor Swift - 728,564 views
  7. Zoo - Shakira - 692,888 views
  8. Man I Need - Olivia Dean - 627,301 views
  9. Big Guy - Ice Spice - 582,061 views
  10. Soda Pop - Saja Boys, Andrew Choi, Neckwav, Danny Chung, KEVIN WOO, samUIL Lee & KPop Demon Hunters Cast - 530,639 views

Spain Weekly Top Songs (February 6-12, 2026):

  1. La Perla - ROSALÍA & Yahritza Y Su Esencia - 1,202,018 views
  2. LA VILLA - Ryan Castro, Kapo & Gangsta - 1,046,814 views
  3. Dardos - Romeo Santos & Prince Royce - 983,721 views
  4. SUPERESTRELLA - Aitana - 891,800 views
  5. BAILE INOLVIDABLE - Bad Bunny - 887,969 views
  6. La Plena (W Sound 05) - W Sound, Beéle & Ovy On The Drums - 853,725 views
  7. NUEVAYoL - Bad Bunny - 839,364 views
  8. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 829,516 views
  9. La Morocha - Luck Ra & BM - 808,588 views
  10. Zoo - Shakira - 788,821 views

Brazil Weekly Top Songs (February 6-12, 2026):

  1. JETSKI - PEDRO SAMPAIO, MC MENO K & Melody - 15,085,211 views
  2. Diário de um Cafajeste - Dj Oreia, MC Lele JP, MC Meno K, MC Ryan SP, MC Tuto & Mc Negão Original - 10,870,437 views
  3. Posso Até Não Te Dar Flores (feat. DJ DAVI DOGDOG) - DJ Japa NK, MC MENO K, MC Ryan SP & MC Jacaré - 8,554,037 views
  4. SEQUÊNCIA FEITICEIRA (feat. MC Nito) - PEDRO SAMPAIO, MC GW, Mc Jhey & MC Rodrigo do CN - 6,828,846 views
  5. P do Pecado (Ao Vivo) - Grupo Menos É Mais & Simone Mendes - 6,422,957 views
  6. Vai Tomando Pock Pock (feat. MC MENO K & MC PR) - MC Lele JP, MC GH Original, MC Menor ZL & DJ GORDINHO DA VF - 6,195,826 views
  7. Carnívoro - MC Jacaré, MC Lele JP, Mc Negão Original & DJ Japa NK - 5,558,891 views
  8. Eu Me Apaixonei - Vitinho Imperador - 5,312,563 views
  9. SET DO JAPA NK 2.0 (feat. MC LUUKY, MC Jacaré, MC Rodrigo do CN, MC GH do 7, MC Lele JP, MC Jvila & Oruam) - DJ Japa NK, MC Ryan SP, MC MENO K & MC IG - 5,055,354 views
  10. Pela Última Vez (Ao Vivo) - Grupo Menos É Mais & Nattan - 4,473,459 views

India Weekly Top Songs (February 6-12, 2026):

  1. Shararat - Shashwat Sachdev, Madhubanti Bagchi & Jasmine Sandlas - 35,394,827 views
  2. Gehra Hua - Shashwat Sachdev, Arijit Singh, Irshad Kamil & Armaan Khan - 24,652,813 views
  3. Dil Lagana Mana Tha - Krish Mondal & Kishore Mondal - 21,751,130 views
  4. Pal Pal - Afusic & AliSoomroMusic - 16,427,502 views
  5. Lutt Le Gaya - Shashwat Sachdev & Simran Choudhary - 10,806,556 views
  6. Fortuner - Raj Mawar, Ruchika Jangid, Gulshan Music & Jaat Nia - 10,329,513 views
  7. Deewaniyat - Kunaal Vermaa, Vishal Mishra & Kaushik-Guddu - 7,088,436 views
  8. Ishq Jalakar - Karvaan - Shashwat Sachdev, Shahzad Ali, Subhadeep Das Chowdhury, Armaan Khan, Irshad Kamil, Roshan & Sahir Ludhianvi - 6,946,320 views
  9. Dhurandhar - Title Track - Shashwat Sachdev, Hanumankind, Jasmine Sandlas, Sudhir Yaduvanshi, Charanjit Ahuja, Muhammad Sadiq, Ranjit Kaur & Babu Singh Maan - 6,507,904 views
  10. Aawaara Angaara - A. R. Rahman, Faheem Abdullah & Irshad Kamil - 6,485,606 views

Japan Weekly Top Songs (February 6-12, 2026):

  1. Otonablue - Mrs. GREEN APPLE - 4,283,935 views
  2. 青と夏 - Mrs. GREEN APPLE - 3,949,825 views
  3. LILAC - Mrs. GREEN APPLE - 2,965,087 views
  4. 0 - Official HIGE DANdism - 2,820,953 views
  5. Bokurano - Mrs. GREEN APPLE - 2,649,913 views
  6. インフェルノ - Mrs. GREEN APPLE - 2,459,419 views
  7. Soranji - Mrs. GREEN APPLE - 2,450,883 views
  8. I LOVE... - Official HIGE DANdism - 2,360,360 views
  9. 点描の唄 (feat. 井上苑子) - Mrs. GREEN APPLE - 2,116,341 views
  10. Pretender - Official HIGE DANdism - 1,887,815 views

Germany Weekly Top Songs (February 6-12, 2026):

  1. Lush Life - Zara Larsson - 891,870 views
  2. Renn! - AYLIVA - 841,201 views
  3. NO BATIDÃO - ZXKAI & slxughter - 823,886 views
  4. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 821,742 views
  5. Wackelkontakt - Oimara - 660,178 views
  6. Zoo - Shakira - 654,307 views
  7. The Fate of Ophelia - Taylor Swift - 573,908 views
  8. Big Guy - Ice Spice - 559,270 views
  9. KUSURA BAKMA - Blok3 - 488,713 views
  10. Gute Laune - GroßstadtEngel - 471,472 views

France Weekly Top Songs (February 6-12, 2026):

  1. PARISIENNE - GIMS & La Mano 1.9 - 1,989,588 views
  2. melodrama - disiz & Theodora - 1,810,294 views
  3. Zoo - Shakira - 1,749,925 views
  4. MON BÉBÉ - RnBoi - 1,525,746 views
  5. B.M.S (by my side) - Rambo Goyard - 1,081,259 views
  6. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 1,032,619 views
  7. Serrure #667 - La RvWeuze & Freeze Corleone - 1,025,707 views
  8. NO BATIDÃO - ZXKAI & slxughter - 1,008,169 views
  9. SPA - GIMS & Theodora - 981,050 views
  10. LOVE YOU - Nono La Grinta - 966,843 views

Australia Weekly Top Songs (February 6-12, 2026):

  1. Ordinary - Alex Warren - 431,549 views
  2. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 397,593 views
  3. The Fate of Ophelia - Taylor Swift - 387,230 views
  4. Opalite - Taylor Swift - 366,350 views
  5. Zoo - Shakira - 365,923 views
  6. Lush Life - Zara Larsson - 362,603 views
  7. Man I Need - Olivia Dean - 326,182 views
  8. Lose Control (Live) - Teddy Swims - 288,858 views
  9. Soda Pop - Saja Boys, Andrew Choi, Neckwav, Danny Chung, KEVIN WOO, samUIL Lee & KPop Demon Hunters Cast - 220,456 views
  10. Raindance - Dave & Tems - 212,490 views

Portugal Weekly Top Songs (February 6-12, 2026):

  1. JETSKI - PEDRO SAMPAIO, MC MENO K & Melody - 538,671 views
  2. Posso Até Não Te Dar Flores (feat. DJ DAVI DOGDOG) - DJ Japa NK, MC MENO K, MC Ryan SP & MC Jacaré - 324,276 views
  3. SEQUÊNCIA FEITICEIRA (feat. MC Nito) - PEDRO SAMPAIO, MC GW, Mc Jhey & MC Rodrigo do CN - 258,105 views
  4. Pôr do Sol - Vizinhos - 210,067 views
  5. DtMF - Bad Bunny - 209,692 views
  6. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 207,449 views
  7. Leva Tudo - Calema & Dilsinho - 204,880 views
  8. NO BATIDÃO - ZXKAI & slxughter - 187,780 views
  9. Zoo - Shakira - 169,287 views
  10. Respirar - Calema & Sara Correia - 165,881 views

Netherlands Weekly Top Songs (February 6-12, 2026):

  1. Lush Life - Zara Larsson - 277,097 views
  2. Golden - HUNTR/X, EJAE, AUDREY NUNA, REI AMI & KPop Demon Hunters Cast - 210,415 views
  3. Zoo - Shakira - 209,571 views
  4. NO BATIDÃO - ZXKAI & slxughter - 174,257 views
  5. The Fate of Ophelia - Taylor Swift - 153,260 views
  6. Waar Was Je? - Qlas - 141,694 views
  7. Ordinary - Alex Warren - 141,200 views
  8. Raindance - Dave & Tems - 133,787 views
  9. Big Guy - Ice Spice - 132,403 views
  10. Brrrr - D-Double - 112,549 views

Indonesia Weekly Top Songs (February 6-12, 2026):

  1. Hampa - Ari Lasso - 3,754,668 views
  2. Kandas - Evie Tamala - 3,618,326 views
  3. Lagi Syantik - Siti Badriah - 2,873,773 views
  4. Karna Su Sayang - Near feat. Dian Sorowea - 2,574,558 views
  5. Akad - Payung Teduh - 2,344,047 views
  6. Jalan Datar - Guyon Waton - 2,218,527 views
  7. Pergi Hilang Dan Lupakan - Remember Of Today - 2,047,506 views
  8. Seperti Rusa Yang Haus - GMS (Giving My Best) - 1,978,063 views
  9. Luka Disini - UNGU - 1,855,127 views
  10. Menghitung Hari 2 (feat. Rara Lida) - Raim Laode & Mahen - 1,729,864 views

Kenya Weekly Top Songs (February 6-12, 2026):

  1. For Everybody - Burna Boy - 622,507 views
  2. Pawa - Mbosso - 584,368 views
  3. Rapudo - Prince Indah - 548,259 views
  4. Inama (feat. Diamond Platnumz) - Zuchu - 525,279 views
  5. Taya - Okello Max - 510,982 views
  6. Manifest - Mejja Genge - 486,065 views
  7. Baridi - D-voice & Zuchu - 429,850 views
  8. Digi Digi - Abongo Jakabwana - 418,249 views
  9. Yebo (Nitawale) - Vestine and Dorcas - 412,162 views
  10. GACUMBIRI / PALE KILELE(Live) - Dr Sarah K - 400,956 views

South Africa Weekly Top Songs (February 6-12, 2026):

  1. Umaqondana - Feza - 1,799,706 views
  2. Shela (feat. Mano) - Sam Deep, Nia Pearl & Boohle - 1,673,942 views
  3. ZEP (feat. Uncool MC) - DJ Smallz 732, Zinedine x Sguch & 031CHOPPA - 1,520,081 views
  4. SNOKONOKO - Al Xapo, Benzoo & EeQue - 1,253,002 views
  5. Thandaza - Sam Deep & Thatohatsi - 1,059,044 views
  6. Raindance - Dave & Tems - 971,098 views
  7. Rato Laka (feat. Slidoo Man) - Shebeshxt, Naqua SA & Zee Nxumalo - 940,233 views
  8. IVALENTINE (feat. Shenge wasehlalankosi) - Skhanga - 877,955 views
  9. Bengicela (feat. Jazzworx) - MaWhoo, GL_Ceejay & Thukuthela - 845,712 views
  10. Amanxeba - Sami Kay, Rox Roberson & Misokuhle - 822,786 views

Global artists chart shows Bollywood dominance

The Global Weekly Top Artists chart for February 6-12, 2026 demonstrated complete domination by Bollywood playback singers in top positions. Alka Yagnik maintained number one with 477,917,642 views across her catalog spanning 491 weeks, followed by Udit Narayan with 352,530,485 views across 512 weeks and Arijit Singh with 336,018,387 views across 521 weeks. Kumar Sanu and Shreya Ghoshal rounded out the top five with 251,571,317 and 230,888,089 views respectively.

Bad Bunny's second position at 380,022,423 views represented the highest-ranked Western artist, exceeding viewership of Taylor Swift at position 14 with 124,752,356 views and Bruno Mars at position 20 with 100,014,137 views. This positioning demonstrates how regional consumption patterns create parallel music industries operating simultaneously on YouTube's platform, with minimal overlap between territorial preferences.

Timeline

Summary

Who: Bad Bunny, Puerto Rican artist commanding 380,022,423 catalog views during February 6-12, 2026 tracking period, climbing to second position on YouTube's Global Weekly Top Artists chart following his all-Spanish Super Bowl LX halftime show on February 9, 2026

What: Four Bad Bunny tracks ("DtMF," "BAILE INOLVIDABLE," "NUEVAYoL," "Tití Me Preguntó") claimed top 10 positions across eight territories while 14 separate tracks charted in Spain's top 100, demonstrating how a major cultural event like the Super Bowl halftime show triggers catalog-driven consumption patterns that generate higher viewership than single viral hits

When: February 6-12, 2026 tracking period with chart data released February 13, 2026, spanning the February 9 Super Bowl LX halftime show that drew 128.2 million viewers and generated 95.6 million YouTube views for the performance itself, occurring after YouTube withdrew streaming data from Billboard charts effective January 16, 2026

Where: Global YouTube platform across 13 tracked territories including dominant presence in United States, Spain, Portugal, Netherlands, Germany, France, United Kingdom, Australia, and Brazil, with minimal penetration in India, Japan, Indonesia, Kenya, and South Africa, demonstrating how Super Bowl exposure amplifies consumption in Western markets while having limited impact on Asian and African territories

Why: Major cultural moments like the Super Bowl halftime show amplify catalog consumption through YouTube's discovery mechanisms that surface older content via search, recommendations, and user-generated material following high-visibility events, creating extended monetization windows that benefit established artists with deep discographies over artists relying on current promotional cycles, while regional market fragmentation creates parallel music industries with minimal cross-border overlap despite platform's global reach and Super Bowl's worldwide broadcast

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