Botify this month launched ActionBoard, a new insights tool for prioritising SEO actions. The updates for this month also include a new visual identity, with a redesigned logo and website.
According to Botify, ActionBoard works by analyzing the thousands of metrics about a website (from its server log files to its crawl, keywords, and conversion data, etc.) to identify and prioritize the most important actions to take. Botify processes thousands of “it depends” scenarios to ensure it has prioritized what actions to take based specifically on a company’s data.
Botify says that is approaching SEO with a full-funnel methodology and enterprise-grade platform, helping CMOs, heads of e-commerce, to understand organic search channel and drive revenue.
“We work with some of the best and brightest SEOs, who work for some of the most notable enterprise brands in the world,” said Rachel Meranus, CMO of Botify. “Our new brand platform is as much about elevating the impact they have as it is about driving a bigger conversation around the power of organic search. As a stand-alone strategy, SEO is the most profitable channel available to marketers, but when it’s treated as part of an overarching digital strategy, all channels improve, and the customer journey becomes less fragmented.”
This month, Botify announced that is now taking part in the new content submission API pilot from Bing.