BridTV advances the integration with Prebid

BridTV this week expanded the integration with Prebid. BridTV is now allowing publishers to handle all video header bidding within the BridTV platform itself, which means that no coding is required.

Brid player now has built-in support for video header bidding and if it senses video header bidding on the publisher page it will automatically use it and start displaying advertisements from it.

BridTV says that supports both display banner and video header bidding inside a single ecosystem and is providing extensive documentation for different bidding implementations.

According to BridTV,  Prebid header system is free and open source, has the largest repository of working Header Bidding Adapters, improves the user experience using asynchronous and single time-out, improves overall ad performance, as fill rates, runs faster auctions, and has tools and analytics for easy optimization.