By Luís Daniel Rijo in Display News — Jul 10, 2019

Custora partners with Criteo

Custora this month announced a partnership with Criteo, as part of the company’s Global Audience Partner Program.

Custora this month announced a partnership with Criteo, as part of the company’s Global Audience Partner Program. Custora says the partnership will leverage Custora’s leading platform to acquire and retain customers with Criteo’s capabilities to deliver real-time, personalized dynamic ads.

“We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities,” said Corey Pierson, CEO and Co-Founder at Custora. “In today’s economy, leading retailers have the understanding that all shoppers are inherently different. Campaign optimization and the marketing approach to targeting consumers can help engage and retain customers and establish brand loyalty. Shoppers are looking for a personalized approach that makes their experiences meaningful, and the combination of Custora and Criteo will make that more seamless than ever.”

According to Custora, by leveraging Custora and Criteo, women’s clothing retailer, Venus, achieved a 75% audience match rate and an eight times return on advertising spend across their highest value customers.

“By coupling Custora’s predictive analytics capabilities around CLV with Criteo’s identity onboarding, decisioning and personalization capabilities, we were able to see a huge jump in revenue from this channel,” said Nick Obukhov, Digital Marketing Manager at Venus. “After validating the effectiveness of predictive segmentation in our retargeting approach, we scaled up our investment with Criteo.”

Through Criteo’s Audience Match, Custora’s clients are able to engage in the full spectrum of audience tactics, including: Re-engaging high lifetime value shoppers, finding offline customers online, targeting lapsed customers and upselling and cross-selling product promotions.

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