Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content, and found that the highest-reaching campaigns shared several common elements.
- 88% of the highest-reaching multiscreen campaigns included FAST channels. FAST channels are free, ad-supported streaming channels that offer a variety of content, including news, sports, and entertainment.
- 96% of the highest-reaching multiscreen campaigns included news. News is a popular genre of content across all platforms, and it can be a great way to reach a large audience.
- Other key elements of high-reaching multiscreen campaigns include:
- Impressions across dayparts
- 20+ traditional TV networks
- 90+ streaming endpoints
- Sports programming
- On air for more than 90% of the time period (monthly)
- Streaming on at least two devices (40% streaming on four or more)
FAST TV stands for Free Ad-Supported Streaming TV. It is a type of streaming television that is funded by advertising, just like traditional TV. However, FAST TV is free to watch, with no subscription required.
FAST TV services offer a variety of content, including movies, TV shows, news, live sports, and more. Some FAST TV services offer a mix of linear channels and video on demand content, while others focus primarily on one or the other.
Some popular FAST TV services include:
- Pluto TV
- The Roku Channel
- Samsung TV Plus
- Amazon Freevee
- Sling Freestream
The drawbacks of FAST TV are that the quality of the video may not be as good as on some subscription-based streaming services, the content has commercials, and the selection of content may be limited on some platforms.