By Luís Daniel Rijo in Video News — Nov 5, 2023

Effectv identifies key components of success for high-reaching multiscreen campaigns

Effectv this month released a new study identifying the key components of success for high-reaching multiscreen campaigns. The study analyzed approximately 40,000 monthly ad campaigns airing across traditional TV and streaming content.

Streaming Delivers Hard-to-Reach Households

Key Findings:

88% of the highest-reaching multiscreen campaigns included FAST channels. FAST channels are free, ad-supported streaming channels that offer a variety of content, including news, sports, and entertainment.
96% of the highest-reaching multiscreen campaigns included news. News is a popular genre of content across all platforms, and it can be a great way to reach a large audience.
Other key elements of high-reaching multiscreen campaigns include:
- Impressions across dayparts
- 20+ traditional TV networks
- 90+ streaming endpoints
- Sports programming
- On air for more than 90% of the time period (monthly)
- Streaming on at least two devices (40% streaming on four or more)

FAST TV stands for Free Ad-Supported Streaming TV. It is a type of streaming television that is funded by advertising, just like traditional TV. However, FAST TV is free to watch, with no subscription required.

FAST TV services offer a variety of content, including movies, TV shows, news, live sports, and more. Some FAST TV services offer a mix of linear channels and video on demand content, while others focus primarily on one or the other.

Some popular FAST TV services include:

Pluto TV
Tubi
The Roku Channel
Samsung TV Plus
Amazon Freevee
Crackle
Plex
Xumo
Sling Freestream

The drawbacks of FAST TV are that the quality of the video may not be as good as on some subscription-based streaming services, the content has commercials, and the selection of content may be limited on some platforms.

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