France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia are the new markets where Eyeota is now able to provide YouGov audiences. YouGov/Eyeota audiences were available in Germany, in the United States, and in the United Kingdom, since 2016.
“YouGov is delighted to strengthen our partnership with Eyeota,” said William Ullstein, commercial director at YouGov. “We have had tremendous success in the U.S., U.K. and Germany over the years and we are excited about expanding our global capability footprint. With our combined data and technology, YouGov and Eyeota offer advertisers and their agencies a crucial bridge between planning and execution that ultimately delivers better business outcomes.”
YouGov has a proprietary panel of over 8 million people globally, and is one of the world’s largest research networks.
Eyeota says that through the YouGov and Eyeota partnership, marketers can use research data tailored to audience-specific metrics across their entire campaign lifecycle from audience insight and planning to activation.