By Luís Daniel Rijo in Data News — Nov 26, 2023

Eyeota partners with Expandi to offer targeted B2B audiences in Europe

Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.

According to Eyeota, Expandi's data offering combines firmographic, technographic, IP address data, anonymized contacts using hashed emails (HEMs) technology, and multi-language intent signals.

Eyeota says what distinguishes Expandi is its ability to deliver deterministic audiences, utilizing business IPs and HEMs. By doing that, Expandi offers the most precise B2B targeting, unlike probabilistic approaches, like cookies. With the broadest B2B market reach, covering 75% of companies with more than ten employees, Expandi's data consistently outperforms industry averages, achieving click-through rates of 0.3-0.7% compared to the average B2B rate of 0.1%.

"The partnership with Expandi aligns perfectly with Eyeota's commitment to providing data solutions that meet the evolving needs of our clients," stated Kristina Prokop, CEO and Co-Founder of Eyeota. "With Expandi's deterministic data powering our programmatic advertising, advertisers can expect increased precision, reach, and impact for their B2B campaigns."

The partnership between Eyeota and Expandi enables advertisers to overcome the challenges posed by limited first-party data and the approaching demise of cookies. By using Expandi's extensive B2B data and Eyeota's programmatic advertising expertise, clients can reach their desired B2B audiences accurately and efficiently.

“At Expandi, we are committed to delivering cutting-edge insights-driven marketing data technologies that empower our partners and clients to thrive in a constantly evolving global marketplace,” said Raffaele Apostoliti, CEO at Expandi. “We are thrilled to partner with Eyeota to deliver superior, highly targeted, cookie-less audiences.”

Eyeota and Expandi are convinced that their partnership will revolutionize B2B programmatic advertising in Western Europe by providing superior data-driven targeting and creating new opportunities for businesses to connect with their desired B2B audiences across various industry verticals.

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