Facebook this week launched movie reminder ads and movie showtime ads. These 2 new ad solutions will help film studios increase ticket sales and will help people find the movies they want to see, said Facebook in the announcement.
Movie reminder ads (picture above) and movie showtime ads are now available for all film studios in the US and in the UK.
With movie reminder ads, people can stay informed about the movies they want to see, and film marketers can reach a group of moviegoers that have showed an interest in their film. When people see an ad for a film in their News Feed, they can now tap an Interested button to receive a reminder in their Facebook notifications when the movie hits theaters. The notification sends people to the movie detail page on Facebook to look up showtimes and purchase tickets.
The other ad solution is movie showtime ads, for films already in theaters. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap a Get Showtimes button to go right to the Facebook movie detail page to find out where and when to see the film.
Facebook said that advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales. Universal Pictures used Facebook showtime ads to promote its recent holiday film, “The Grinch,” and saw a significant increase in showtime lookups and ticket purchases.
