DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits.

“We are proud to become members of DPAA’s digital out-of-home community and plan to enthusiastically participate in their events and meetings.”


Michael Hudes, Chief Revenue Officer Firefly

According to DPAA, Firefly operates a first-of-its-kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles. The average driver on Firefly’s network generates an additional $300 per month in free cash flow, effectively adding 20 percent more profit to their drive time.

The company works with municipal governments to provide information on city mobility conditions and follow best practices in privacy. Its GPS sensors provide granular insight so transportation agencies can make informed decisions and policy. Additional sensors have the potential to address pressing urban ailments like pollution levels, pavement condition and street lighting.

Firefly also supports small businesses such as coffee shops, restaurants and boutiques by allocating an additional 10 percent of unsold screen time to non-chain small businesses.

"Firefly has hit on a winning formula that is a big win all around: for rideshare drivers, municipalities and local businesses. The company’s technology delivers the right message at the right time, with pin-point geographic accuracy. We welcome Firefly to our community of members and look forward to working with them to help grow their business.""


Barry Frey, DPAA President & CEO
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