Google Ad Manager now supports AMP Story ads

AMP Project today announced the launch of AMP Story ads in Google Ad Manager. AMP Story ads enable publishers to monetize AMP Stories, a full-screen tappable experience that immerses readers in the mobile content.

Story Ads are fullscreen ad placements that appear in AMP stories. Ad placement & insertion are orchestrated by the runtime so the story ads are shown to the user only once they have fully loaded. As a result, Google says story ads by definition are 100% viewable.

Vamsee Jasti, Product Manager at Google, says "story ads use the entire screen to convey a brand or message using a combination of video, image, or animations." Users continue "the tap gesture to skip over the ad if uninterested but also has a consistent way to explore the ad using the call to action button. In addition, every ad has a ‘consistent’ ad attribution label, so users are easily able to distinguish between an ad vs organic content inside a story."