Google adds new UTM parameters in Google Analytics

Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.

In GA4, there are 8 available UTM parameters in Google Analytics: Source, Medium, Campaign, Term, Content, Platform, Format, and Tactic.

Google also introduced the new UTM parameters in DV360, Search Ads 360, and Google Ads auto tagging.

Google has available a URL builder where advertisers can build their URLs.