Google automates buying of YouTube Masthead in DV360
YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
![YouTube Masthead](/content/images/size/w2000/2022/12/YouTube-Masthead.jpg)
Google this month automated the buying of YouTube Masthead ads in DV360. Advertisers are now able to buy YouTube Masthead ads via Instant Reserve.
Instant Reseve buying enables advertisers to setup a deal with a fixed CPM for a specified budget and flight dates. Google recommends this buying to advertisers that don’t want to spend time adjusting the bids to optimize delivery, and want to achieve specific goals for impressions and total spend.
According to Google, advertisers that want to create an Instant Reserve deal with YouTube Masthead ads need to click in Marketplace, and then select the YouTube publisher card.
YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
YouTube Masthead is used for awareness campaigns. Advertisers can measure impressions, clicks to video, video viewership (“Video played to: 25% / 50% / 75% / 100%”), clicks to the website, clicks to YouTube channel, and clicks on companion videos.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers