Google changes name of “Universal App campaigns” to “App" in Google Ads

Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for existing campaigns."

App campaigns will join Search, Display, Video, Shopping, and Smart as the top-level campaign names available in Google Ads.

The changes will roll out over the next month.