By Luís Daniel Rijo in Display News — Feb 17, 2024

Google cracks down on Impersonation tactics in Ads

Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.

This update strengthens the existing "Misrepresentation" policy, aiming to protect users from falling victim to misleading tactics.

The new regulation specifically targets ads that:

Impersonate public figures, brands, or organizations to gain trust and extract money or information from users.
Falsely imply an affiliation or endorsement from entities mentioned above to make their ads appear more credible.

Violations will be taken seriously, resulting in immediate and permanent suspension of offending Google Ads accounts without prior warning.

Google advises advertisers to review their campaigns now and remove any ads violating the updated policy before the enforcement date. Resources and information about the policy change are available within the Google Ads Help Center.

This move highlights Google's commitment to combatting deceptive advertising practices within its platform. It aligns with similar efforts taken by other tech giants to address the growing concerns surrounding online misinformation and user manipulation.

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