Google Expands Casting Capabilities to More Devices and Apps, including TikTok

Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.

Google is also rolling out a new casting feature that will allow users to move what's playing on Spotify and YouTube Music from their Pixel phone to their Pixel Tablet.

New Casting Capabilities

• TikTok: Starting yesterday, users can cast TikTok content from their phone to their Chromecast built-in devices. This includes both videos and LIVE videos.
• LG TV Series: Chromecast built-in will be available on the 2024 LG TV series, including OLED and QNED models. This will allow users to cast content from their phone or tablet to their TV.
• LG Hospitality and Healthcare: Later this year, Chromecast built-in will be extended to LG Hospitality and Healthcare devices. This will allow users to continue enjoying content from their streaming apps on LG TVs in hotels and hospitals.
• Google TV Devices: Google TV devices, including the latest 2024 Hisense ULED and ULED X Series and TCL Q Class and TCL QM7 line, come with Chromecast built-in.

New Casting Feature for Pixel Phones

Google is also rolling out a new casting feature for Pixel phones. This feature will allow users to move what's playing on Spotify or YouTube Music from their phone to their docked Pixel Tablet. This will allow users to continue listening to their playlist once they are home.

Greater Interoperability with Matter

Google is also working to make it easier for users to connect their smart devices to each other. The company is embracing and investing in industry standards, such as Matter, to create greater interoperability between devices.

In the future, LG TVs and select Google TV and other Android TV OS devices will act as hubs for Google Home. This will make it easy for users to add Matter devices to their home network and control them locally with the Google Home app.

Implications for Marketers

These new casting capabilities have several implications for marketers. First, it will make it easier for marketers to reach consumers with their content. Second, it will allow marketers to track the performance of their campaigns more accurately. Third, it will allow marketers to create more engaging and personalized experiences for consumers.

Marketers should start to explore how they can use these new casting capabilities to reach their target audiences. They should also consider how they can track the performance of their campaigns and create more engaging experiences for consumers.

Overall, these new casting capabilities are a major win for consumers and marketers alike. They will make it easier for consumers to enjoy content from their favorite apps on their big screen, and they will give marketers more tools to reach their target audiences.