Google introduces frequency across Programmatic Guaranteed Deals and RTB in DV360

Google this month announced that DV360 is now limiting the frequency across Programmatic Guaranteed Deals and RTB (Open Auction and PMPs). Google also introduced a dashboard showing budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

Frequency cap across PGs and Open Auction
Frequency cap across PGs and Open Auction

This post is for paying subscribers only

Already have an account? Sign in.

Subscribe to PPC Land

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe