Google yesterday announced the launch of Consent Mode on Google Tag Manager, on the global site tags (Ads, CM, DV360, SA360), and on Google Analytics. Google says Consent Mode helps advertisers measuring conversions while reflecting users’ consent choices for ads cookies.
Consent Mode is a beta, available to a limited number of advertisers that operate in Europe.
According to Google, with Consent Mode, campaigns running on Google Ads, Campaign Manager, Display & Video 360, and Search Ads 360 will be able to continue reporting conversions – while respecting users’ consent choices for ads cookies.
Google says advertisers will be able to retain conversion measurement in the campaign reporting, and will be able to continue attributing conversions to the right campaign and optimize the campaign bidding efficiently.
Consent Mode is available for advertisers that do not choose to use TCF v2.0. Consent Mode is available on the following Consent Management Platforms: Cookiebot, iubenda, OneTrust, Osano, and Sourcepoint.