Google this week launched cross-account bid strategies for both Search and standard Shopping campaigns in Google Ads.
Advertisers can create and manage cross-account bid strategies, and combine campaigns from different accounts into a single portfolio, making it easier to drive more performance across those accounts.
“We were able to increase our conversion value by 14% using portfolio bid strategies across different accounts. This freed up time for us to focus on each of our important markets at a more granular level. Cross-account bid strategies allowed us to simplify our base set up while generating more conversion value at the same ROAS," said David McNair, Paid Search Manager at GetYourGuide.
Google launches cross-account bid strategies in Google Ads
Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.