Google Opens Vehicle Ads to Australian Businesses
Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.
Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.
Vehicle Ads is a performance-driven, omnichannel ad format designed specifically for the auto industry. It allows dealerships and other businesses to showcase their entire vehicle inventory directly on Google search results pages, reaching potential customers actively researching and shopping for cars.
Features and Benefits
- Targeted reach: Ads appear to users searching for specific makes, models, or features, maximizing relevance and potential leads.
- Visual appeal: High-quality car images grab attention and entice shoppers to click.
- Key information at a glance: Make, model, price, mileage, and advertiser name displayed clearly.
- Seamless user experience: Clicking an ad takes users directly to the vehicle's detail page on your website, streamlining the journey towards purchase.
- Omnichannel performance: Ads appear across Google Search, Display Network, Youtube, and Discover Feed, maximizing visibility.
Get Started with Vehicle Ads
Australian businesses can join the program by uploading their vehicle inventory feeds to Google Merchant Center and running Performance Max campaigns in Google Ads. Google provides comprehensive resources to help you navigate the process, including implementation guides and policy information.
Benefits for Australian Autos
Vehicle Ads arrives at a crucial time for the Australian car industry, offering a potent tool to:
- Reach engaged shoppers: Connect with active car buyers at the point of decision-making.
- Stand out from the competition: Showcase your inventory visually and informatively.
- Drive more leads and sales: Attract qualified shoppers and convert them into customers.
Revving Up the Future
The launch of Vehicle Ads in Australia demonstrates Google's commitment to supporting local businesses and fostering innovation in the auto industry. With its targeted reach, engaging format, and omnichannel performance, Vehicle Ads promises to become a go-to solution for Australian auto advertisers seeking to drive leads and sales in the digital age.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers