Google reveals the winners for the search preference menu for Android devices

Google reveals the winners for the search preference menu for Android devices

Google this week announced the results for the auction for Google’s search preference menu for Android devices. For this auction, search engines could bid to appear as a choice as the default search provider in Android.

The European Commission, in July 2018, forced Google to implement a screen where users can choose the default search engine. Google responded with an auction for the multiple search engines. Google has over 95% of the search market share in Europe.

According to Google, the choice screen will always show a maximum of 4 providers, including Google. The auction winners, and Google, will be ordered randomly in the choice screen on a per device basis. In the event of a tie, Google will allocate the slots randomly among the tied bidders on a per device basis.

While will show in all European countries, Microsoft’s Bing will show only in 13 countries, mainly the big countries, or located in Central Europe/Nordics. PrivacyWall is appearing in over 20 countries, including Germany, France, Italy, and the UK.

The biggest winner of the auction,, uses search ads from Google to monetize the search results. DuckDuckGo is one of the biggest losers, with only 4 countries. Ecosia decided to not participate.

  • Austria: Bing,, PrivacyWall
  • Belgium: Bing,, PrivacyWall
  • Bulgaria: DuckDuckGo, GMX,, PrivacyWall, Yandex
  • Croatia: DuckDuckGo, GMX,
  • Czech Republic:, PrivacyWall,
  • Denmark: Bing,, PrivacyWall
  • Estonia: GMX,, Yandex
  • Finland: Bing,, PrivacyWall
  • France: Bing,, PrivacyWall
  • Germany: Bing,, PrivacyWall
  • Greece: GMX,, PrivacyWall, Yandex
  • Hungary: GMX,, PrivacyWall, Yandex
  • Iceland: DuckDuckGo, GMX,
  • Ireland: Bing,, PrivacyWall
  • Italy: Bing,, PrivacyWall
  • Latvia:, PrivacyWall, Yandex
  • Liechtenstein: DuckDuckGo, GMX,
  • Lithuania: GMX,, PrivacyWall
  • Luxembourg: GMX,, Qwant
  • Malta: GMX,, PrivacyWall
  • Netherlands: Bing,, PrivacyWall
  • Norway: Bing,, PrivacyWall
  • Poland: GMX,, PrivacyWall
  • Portugal: GMX,, Yandex
  • Republic of Cyprus: GMX,, Yandex
  • Romania: GMX,, PrivacyWall, Yandex
  • Slovakia: GMX,,
  • Slovenia: Ecosia, GMX,
  • Spain: Bing,, PrivacyWall
  • Sweden: Bing,, PrivacyWall
  • United Kingdom: Bing,, PrivacyWall

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