Google starts showing the estimated list sizes of similar audiences in Google Ads
Until now, advertisers could only see the estimated list sizes for their similar audiences when applying them to campaigns.
Sofia Jukelson, Product Manager at Google Ads, wrote that these estimates are available for Search audience lists with over 20,000 users, and YouTube audience lists with over 5,000 users.
According to Google, with similar audiences, advertisers can find new customers by expanding the reach of their remarketing and Customer Match lists.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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