Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360

Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.

Google estimates the removal will happen in the week of April 4, 2022.

Google says advertisers can continue to use Nielsen tags and apply them as event tags when trafficking campaigns.

Nielsen reports in Campaign Manager 360 offline report builder will also be removed, including any scheduled reports and any related metrics/dimensions.