Google today announced it will begin showing 2 new types of insights for Performance Max campaigns: asset audience insights and diagnostic insights.
Asset audience insights show how the text, image and video assets resonate with specific customer segments.
According to Google, the asset audience insights enables advertisers to tailor the creative and influence the broader marketing strategy.
Diagnostic insights provide a snapshot of setup issues preventing the ads from showing, and suggestions to resolve them.
Today, Google introduced a new goal in Performance Max campaigns focused on new customer acquisition.