Google is now licencing the news from 10 newspapers in Germany and Brazil. The newspapers are ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas, A Gazeta, Correio Braziliense and UOL in Brazil.
“Collaborating with Google on this new project allows us to bring the best of ZEIT ONLINE’s journalism to new audiences across Google’s products and to do what our readers trust us to do best–provide them with the most relevant news and the best in-depth analysis on current topics,“ said Sebastian Horn, Deputy Editor of ZEIT ONLINE.
Google says the news licensing program will pay for quality content from publishers for an upcoming news experience. The publishers are helping Google to test features and gather feedback ahead of a full launch later this year.
According to Google, on the table there are discussion of paywall integrations, where Google would pay for free access to allow readers to read articles on a publisher’s site. Google says this will help paywalled publishers grow their audience and deepen their relationship with readers.