GumGum retires JustPremium brand
GumGum this month announced it has retired the JustPremium name, bringing the company fully under the GumGum brand. GumGum installed JustPremium founder Eric Visser as GumGum's President of EMEA.
GumGum acquired JustPremium in August last year, one of the largest rich media ad marketplaces in Europe, mainly active in the UK, Germany, the Netherlands, Belgium, Denmark, Spain and Sweden.
GumGum received a $75 million investment from Goldman Sachs in April last year. GumGum has over 400 employees working from 19 regions around the world. It supports over ten languages and works with over 30,000 publisher partner websites.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.
Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
Nielsen Report: Asian American audiences embrace streaming and mobile content
The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.
Roblox opens up video ads to all brands
Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.
Pinterest surpasses 500 million monthly active users
The report highlights significant growth in both revenue and monthly active users (MAUs), indicating a positive performance for the social media platform.
Google investigating issue with Flag GIF search results leading to nazi imagery
On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.
Google EU user consent policy now applies to Switzerland
Google this week announced an expansion of its EU User Consent Policy to include users in Switzerland. This policy outlines specific requirements for obtaining user consent regarding data collection and ad personalization.
Prime Video unveils summer lineup with documentaries, comedies, and action films
Amazon Prime Video this week announced its upcoming summer movie slate, featuring 11 original films across various genres.
Google Ads unveils audience demographic insights for Performance Max campaigns
Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.
Google Ads announces in-campaign experimentation for Performance Max
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.