HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
The TikTok integration for HubSpot is available now in the U.S. and Canada for customers using TikTok for Business; and will be available in additional countries in the coming months.
HubSpot says this partnership comes when customers are increasingly turning to their communities for brand and product discovery, and SMBs are seeking new ways to capture leads in the face of customer acquisition challenges.
With the no-code integration, HubSpot customers can integrate their TikTok for Business account with HubSpot. Deploy lead-generating ads on TikTok and automatically sync leads to HubSpot's Smart CRM in real-time.
"TikTok enables brands to reach and engage with new audiences and communities they otherwise would not have been connected with before," said Lorry Destainville, Head of Product Partnerships at TikTok. "Powered by the new way people discover and connect with businesses, we are excited to partner with HubSpot to help advertisers capture the engaging TikTok community and turn them into leads. This is just the beginning of a partnership that we believe will help businesses of all sizes find success on the platform."