IRIS.TV launches Contextual CTV Deal Library
IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
![IRIS.TV launches Contextual CTV Deal Library](/content/images/size/w2000/2024/03/ctv.png)
IRIS.TV last week announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).
The system enables targeting millions of viewers across various premium apps and FAST channels with ads relevant to the content they consume.
IRIS.TV highlights that contextual targeting is more effective in CTV environments than traditional demographic targeting, citing improved viewer attention rates. This approach also emphasizes privacy, as IRIS.TV's contextual targeting for CTV doesn't rely on cookies.
The deal library offers various options, including:
- IAB Contextual: Targeting based on IAB categories like sports, news, and entertainment.
- GARM Brand Safety: Ensures ads are placed alongside content aligned with the Global Alliance for Responsible Media (GARM) framework guidelines.
- Emotional Resonance: Targeting based on content's emotional tone.
- Audience Lookalikes: Extends reach to viewers with similar interests based on real-time content consumption habits.
- Seasonal and Custom: Enables advertising around holidays and allows targeting of specific content types.
IRIS.TV indicates that this solution is powered by a network of supply, data, and ad platform partners, using AI technology to analyze content and create precise contextual segments for advertising.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers