KNOREX this week partnered with Pixalate. KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
“Being a cross-channel online advertising platform provider, one of our focuses is to deliver performance and efficiency to our customers across different channels. Combating fraudulent traffic and activities directly affects our ability to provide high-quality traffic and assurance to our customers and partners,” said Abhishek Kumar, VP Engineering of Knorex.
Pixalate holds Media Rating Council, Inc. (MRC) accreditation for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.
“Ad fraud is the central obstacle facing the digital advertising industry today, especially in newer formats such as OTT/CTV,” said Amin Bandeali, COO of Pixalate. “We’re proud to offer the frontline of protection and to work with partners that are dedicated to helping clients confidently capitalize on the OTT/CTV opportunity.”