LiveRamp acquires Faktor

LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.

Consent Management Platforms help publishers and advertisers to ask for consent under GDPR.

LiveRamp says this acquisition will enable them to help clients ensuring compliance as part of its larger privacy-focused suite of offerings in Europe, North America and across the globe.

Faktor will remain headquartered in Amsterdam and maintaining an independent roadmap. LiveRamp also says that Faktor will have its own dedicated product and engineering resources allowing for collaboration with LiveRamp to unlock synergies in both ways.

“The world’s largest and most innovative companies all believe that giving consumers increased visibility and control over their personal information is incredibly important, and recent regulatory requirements such as GDPR and the upcoming CCPA only make this more critical,” said LiveRamp CEO, Scott Howe. “With the acquisition of Faktor, we hope to send a powerful message to our customers, partners and the industry—that everyone should be informed and have control over how their data is used.”

According to LiveRamp, their identity platform will be integrated with Faktor’s offerings:

• Consumers will enjoy central consent management and persistent cross-device privacy controls.
• Publishers will have access to a fully integrated consent and identity platform, enabling improved monetization and stronger consumer relationships.
• Brands can deepen their relationships with consumers by making consent and transparency a pillar of their customer relationships.

“When we founded Faktor, we did so because we wanted to give consumers heightened control over their data, while still enabling brands and publishers to thrive. We wanted to power a real online value exchange. Through this acquisition, we’re excited to extend our footprint into new markets and to scale our platform to accommodate the growing need and demand for a simplified, people-centric consent management platform at the enterprise level.”Tim Geenen, CEO of Faktor