LiveRamp and Akkio partnered on April 7, 2026, to embed Akkio's AI chat engine into LiveRamp's measurement reports, enabling natural-language data queries for marketers.
LiveRamp and Akkio on April 7, 2026, announced a strategic partnership designed to bring conversational AI directly into the measurement layer of LiveRamp's data collaboration platform. The deal integrates Akkio's AI chat engine with measurement reports already running inside LiveRamp, enabling agency and brand teams to interrogate campaign data using plain-language questions - no SQL, no data science team required.
The announcement was sent to PPC Land on the day of the release. LiveRamp (NYSE: RAMP), headquartered in San Francisco, California, describes itself as the leader in data collaboration. Akkio, which positions itself as the AI infrastructure layer for the media ecosystem, has been signing agency and platform partnerships at a steady pace since raising a $15 million Series A in August 2023.
According to the press release, Akkio's AI chat engine will integrate directly with measurement reports in LiveRamp's platform, enabling marketers to interrogate data conversationally, with results tailored to each client. The technical connection means that a media planner at an agency can open a measurement report - a document that would typically require data analysis expertise to navigate - and simply type a question about campaign performance. The AI engine interprets the query, runs the appropriate analysis across LiveRamp's dataset, and returns insight in a readable format.
Beyond measurement queries, the partnership extends to two additional use cases. Marketers will be able to leverage Akkio's capability to agentically surface high-quality recommendations and to curate custom segments. Segment curation has historically been a technical task requiring audience taxonomy knowledge and platform-specific workflows. Enabling it through a conversational prompt reduces the barrier for non-technical team members to participate directly in targeting decisions.
The architecture sits within LiveRamp's growing agentic ecosystem. According to the companies, the partnership adds Akkio's AI infrastructure as a foundational layer in that ecosystem, powering end-to-end marketing workflows. This framing positions Akkio not simply as a chat interface bolted onto existing reports, but as part of the connective tissue between data, agents, and activation.
LiveRamp's data collaboration network is built on RampID, a pseudonymized identifier system that enables matching between advertisers, publishers, and data partners without exposing raw personal information. The network connects over 900 partners. LiveRamp reported revenues of $194.8 million in its first quarter of fiscal 2026, covering April through June 2025, representing a 10.7% increase over the same period a year earlier. That financial scale gives context to the scope of measurement infrastructure Akkio is now connecting into.
Akkio's history runs through a series of escalating agency and platform commitments. The company raised $3 million in September 2021, then added $15 million in Series A funding in August 2023 to scale its generative analytics and predictive AI platform. In October 2024, Akkio announced a multi-year partnership with Horizon Media, described at the time as the largest independent media agency in the United States. According to that announcement, the collaboration centered on developing a platform that leverages Horizon's existing data ecosystem, allowing media teams to build audiences, surface campaign insights, automate reporting, and improve forecasting. In November 2024, Horizon Media and Akkio issued a follow-up announcement framing the deployment as a transformational new era for AI-driven marketing.
Akkio partnered with LG Ad Solutions in August 2025, focusing on real-time intelligence from automatic content recognition data. Then, on January 6, 2026, Havas became the next major agency to partner with Akkio, with the companies framing the deal around expanding and democratizing AI-driven capabilities across Havas's teams. The LiveRamp partnership, announced in April 2026, extends Akkio's footprint from the agency side into the data collaboration infrastructure layer.
Travis Clinger, Chief Connectivity and Ecosystem Officer and GM, International, at LiveRamp, described the broader intent in the press release. According to Clinger: "LiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the ecosystem. Solutions like Akkio democratize insights for nontechnical users, including more agency user skillsets, accelerating marketers' abilities to distill insights, adjust strategies, and make more efficient and performant marketing investments."
Jon Reilly, CEO and co-founder of Akkio, addressed the specific value of LiveRamp's data position. According to Reilly: "We are excited to extend our relationship with key partners throughout the ecosystem. LiveRamp is a trusted, foundational platform for the industry, and together we are making its data more accessible and actionable for agency and brand teams."
The Akkio deal is not arriving in isolation. LiveRamp launched three foundational AI capabilities on October 1, 2025, including agentic orchestration, AI-powered segmentation using natural language prompts, and AI-powered search for its Data Marketplace. That October announcement positioned LiveRamp as the first data collaboration platform to give AI agents governed access to its full suite of marketing tools, spanning identity resolution, segmentation, activation, measurement, clean rooms, and its partner network.
In January 2026, LiveRamp expanded its Data Marketplace to include training datasets, pre-built AI models, and AI-powered applications, transforming what had been a primarily advertising-audience marketplace into a broader AI infrastructure hub. Then in March 2026, LiveRamp deployed live agentic AI capabilities through Newton Research and SemantIQ, enabling autonomous agents to build audiences, query cross-media performance data, and optimize spend directly within the platform. The Akkio integration now adds a natural-language measurement interface to this stack.
The progression reflects a deliberate layering. LiveRamp has been constructing an ecosystem where multiple specialized AI agents connect into its data infrastructure through governed APIs. Akkio, which describes itself as AI infrastructure for agentic workflows in the media ecosystem, fits that model by covering the measurement and insights layer that requires accessible presentation for non-technical users.
Akkio's product documentation describes a set of pre-built agentic workflows covering the full campaign lifecycle, organized across planning, management, and reporting phases. On the planning side, the platform includes campaign strategy development, which synthesizes internal knowledge and market signals for campaign strategy; audience building and analysis, which builds precise segments in seconds; geo segmentation, which segments audiences by geography and movement trends; and propensity modeling, which identifies users likely to churn or remain loyal.
The management layer covers media mix modeling, which models and compares multiple media scenarios to optimize investment, and audience deployment, which automatically activates audiences across channels. On the reporting side, the platform includes performance measurement, which analyzes campaign results in one central location to surface optimization opportunities.
Within the LiveRamp partnership, the integration point is primarily measurement - connecting Akkio's chat engine to the reports that LiveRamp already generates within its platform. But the broader workflow library suggests that agencies using Akkio independently can layer additional automated functions on top of that measurement foundation, connecting segments to activation to reporting within a single environment.
The practical problem that both companies point to is the gap between data availability and data accessibility. LiveRamp's measurement reports contain detailed cross-channel attribution data, but extracting specific answers from those reports has typically required either technical proficiency or a request routed to an analytics team. The delay between a campaign manager's question and the answer arriving from a data team creates friction in campaign decision-making. Conversational AI interfaces reduce that friction by allowing questions to be answered directly, at the point of need.
For agencies managing multiple client campaigns simultaneously - the situation that applies to Horizon Media, Havas, and other Akkio partners - this reduction in friction compounds across a large team. A media planner who previously could not independently verify whether a campaign's performance on one channel was cannibalizing another can now ask that question directly. The answer comes back without routing through a specialist.
This context is part of what PPC Land has been tracking through the broader agentic AI buildout across advertising infrastructure. Two-thirds of advertisers surveyed by the IAB for its 2026 Outlook Study indicated they were focusing on agentic AI for ad buying and campaign execution. Cross-platform measurement had risen to 72% priority status among advertisers in that same study. The LiveRamp and Akkio partnership sits directly at that intersection - agentic capability applied to measurement infrastructure - making it immediately relevant to teams navigating this shift.
Industry data from McKinsey, as reported by PPC Land in July 2025, indicated that $1.1 billion in equity investment flowed into agentic AI in 2024, with job postings related to the technology increasing 985% from 2023 to 2024. Gartner separately predicted that over 40% of agentic AI projects will be cancelled by the end of 2027, citing escalating costs, unclear business value, and inadequate risk controls. The concentration of Akkio's partnerships among large agency groups and established data infrastructure providers reflects a deployment path that attempts to attach AI functionality to proven platforms and large existing user bases rather than asking organizations to adopt standalone tools.
LiveRamp's data collaboration network provides context for what the Akkio chat engine will be drawing from. The platform processes customer data through RampID pseudonymized identifiers, facilitating cross-platform marketing campaign analysis while maintaining privacy controls. LiveRamp serves 127 customers with annualized subscription revenue exceeding $1 million, as reported in its first-quarter fiscal 2026 financial results. Its Annualized Recurring Revenue reached $502 million as of June 30, 2025.
The company has been expanding its measurement capabilities substantially. In October 2025, LiveRamp announced expanded measurement capabilities enabling retail media networks to analyze Meta advertising campaigns against first-party sales data through its Clean Room platform. Uber launched its Intelligence platform in December 2025 through LiveRamp's clean room infrastructure, enabling brands to combine their customer data with Uber's consented signals. The accumulation of measurement use cases within the LiveRamp environment increases the value of a tool - Akkio's chat engine - that can help non-technical users surface answers from that measurement data.
For the marketing community, the significance of the LiveRamp partnership is in what it signals about where Akkio is building its position. The company started with agencies directly - Horizon Media in 2024, Havas in January 2026 - establishing that its platform can handle the data analysis demands of large media buying operations. The LG Ad Solutions partnership in August 2025 moved Akkio into the data supply side, connecting its AI capabilities to ACR datafrom connected televisions. The LiveRamp partnership moves it into data collaboration infrastructure, connecting AI-accessible measurement to the identity resolution layer that underlies most large-scale digital advertising attribution.
Each layer adds a different type of data richness. Agency data covers campaign performance and client objectives. Connected TV ACR data adds viewership intelligence. LiveRamp's network adds cross-channel identity resolution and the attribution signals that flow through 900 partners. A campaign team using Akkio that also runs activity through LiveRamp's platform can in theory query performance across all of those data sources through a single conversational interface, with results that reflect the full picture of campaign activity rather than data from individual platforms in isolation.
Whether the integration delivers that seamlessness in practice depends on implementation details not disclosed in the April 7 announcement. The press release describes the integration as enabling marketers to interrogate data conversationally, with results tailored to each client. The phrase "tailored to each client" is notable - it implies that the Akkio chat engine configures its outputs based on which client's data is being analyzed, rather than returning generic platform-level summaries. How that client-level differentiation is configured and governed in practice is a detail that agencies evaluating the integration will want to understand before relying on it for client reporting.
Who: LiveRamp (NYSE: RAMP), the San Francisco-based data collaboration platform, and Akkio, an AI infrastructure company that powers agentic workflows for the media industry. The announcement was made jointly by Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, and Jon Reilly, CEO and co-founder of Akkio.
What: A strategic partnership integrating Akkio's AI chat engine directly into measurement reports within LiveRamp's data collaboration platform. The integration enables marketers to query campaign data using natural language, surface high-quality AI-generated recommendations, and curate custom audience segments - all without requiring data science expertise. Akkio's AI infrastructure becomes a foundational layer in LiveRamp's agentic ecosystem.
When: The partnership was announced on April 7, 2026.
Where: The integration operates within LiveRamp's data collaboration platform, which is used by agencies and brands globally. LiveRamp is headquartered in San Francisco, California. Akkio operates its platform as embedded AI infrastructure within cloud environments.
Why: Both companies identified a gap between the volume of measurement data available in LiveRamp's platform and the ability of non-technical marketing and agency team members to extract actionable insights from it. The integration aims to make cross-channel analytics accessible to every team member rather than only those with technical data skills. For LiveRamp, the partnership extends its agentic ecosystem. For Akkio, it deepens its position in the data collaboration infrastructure layer after prior partnerships with Horizon Media, LG Ad Solutions, and Havas established its platform within large agency operations.
