LiveRamp today announced expanded capabilities for brands and agencies to improve addressability, connectivity, and measurement within Amazon Ads. This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
- RampID Integration: Utilize LiveRamp's pseudonymous identifier, RampID, to connect first and third-party data with Amazon Marketing Cloud (AMC) for measurement and audience activation on Amazon DSP.
- End-to-End Measurement with AWS: Seamlessly integrate with Amazon Web Services (AWS) for streamlined identity resolution and data transfer, ensuring a privacy-enhancing workflow.
- Improved Campaign Analytics: Overcome limitations of traditional identifiers by leveraging RampID, a widely adopted, person-based identifier, for more accurate and scalable campaign analysis.
- Secure Audience Activation: Activate first and third-party audiences on Amazon DSP using RampID for precise targeting and frequency capping, all without relying on cookies, mobile IDs, or IP addresses.