LiveRamp yesterday disclosed the financial results for its first quarter, which corresponds to the second quarter of 2019. Liveram’s total revenue was was $83 million, up 32% compared to the prior year period.
Subscription revenue was $68 million, up 33% and contributed 83% of total revenue. Marketplace & Other revenue was $14 million, up 27% compared to the prior year period. Excluding the impact of Facebook, Marketplace & Other revenue increased 76%.
“During the quarter, our customer value proposition once again increased,” said LiveRamp CEO Scott Howe. “We launched the Authenticated Traffic Solution to directly connect advertisers with publishers. In addition, with the acquisition of Data Plus Math, we’ve given our customers what they’ve been demanding – the ability to measure what matters in TV. LiveRamp’s neutral and safe choice for identity management is the industry standard.”
For the fiscal year of 2020, LiveRamp expects to report a revenue of $377 million, an increase of between 27% and 32% year-over-year.
LiveRamp says it added more than 25 new direct subscription customers during the quarter, bringing its total direct customer count to 690, an increase of 18% year-over-year. LiveRamp is now serving 20% of the Fortune 500 compared to 17% in the prior year period. LiveRamp has 45 clients whose subscription contracts exceed $1 million in annual revenue, up from 32 in the prior year period.
LiveRamp launched the Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to enable people-based addressability in cookieless environments and provide consumers with more choice and control over how their data is being used.